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Steve Koci, many of you know him as Halstaff on the webs, is the author of The Ultimate Guide to DIY Animatronics.
In this podcast, learn the best way to get started in moving props and how to animate many different types of props...Halloween Style.
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The animatronics that we\'re talking about in this podcast are the ones you can build and use inside your haunted house or haunted attraction. Stuff like moving zombies made from windshield wiper motors. Using small motors to make small props move to scare your attendees. And create your own 3 Axis Skull that you can program to say or do anything you want.
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Steve Koci shares his tips and methods on building Haunted House props and how you can make your own. Whether you\'re just getting started on building props that move or you\'re looking for something more advanced; Steve covers many aspects of animatronics inside this podcast.
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The Ultimate Guide To DIY Animatronics (adapted from the popular SERVO Magazine series "DIY Animatronics" by Steve Koci) explores the fascinating world of animated character creation with the home hobbyist in mind.
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There\\u2019s no need to be an expert as anyone with a curious mind and a will to learn can create their own amazing designs.
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The goal of DIY Animatronics is to provide a process that is easy to understand, follow, and reproduce. Whether you\\u2019re creating a holiday decoration, school project, or something to be used in your business; the procedures demonstrated in DIY Animatronics will guide you through the entire process and get you building your own "Hollywood Style" animatronic characters.
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State regulations may be different for your event this year and they\'ll probably keep changing weekly. You may be feeling a bit uncertain about what this year\'s season will actually hold for you.
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This doesn\'t mean you can\'t open up (unless your state says you can\'t) or that you can\'t provide the best and safest show ever. You\'ll just need to do some extra planning and brainstorming this year.
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You can be smart with your overall budget and still focus on your marketing plan. Highlighting your brand identity can show your customers that your event can be trusted. Getting creative with your advertising will help you make a bigger impact on your audience.
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Here is how to be successful with your marketing plan, stretch your budget, and keep your customers trusting your brand.
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Tyler Barnett, from Fear Worm Hauntvertising, helped spark many of these marketing ideas. Plus, we added a few viewpoints of our own. Make sure to listen to this podcast episode to learn more about marketing your Haunt.
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Most of your customers want to return to their normal lives and go back to things that excite and entertain them, like your Haunted House. Some will be scared to venture out so soon.
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In many states, there may be longer restrictions in place that may affect how you operate your Haunt business. In most instances, attractions will have to take precautions to keep customers and staff safe.
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Expect your attendance numbers to be down this year, and if they\'re not, then you\'ve done a great job being prepared. You must run a leaner business this year.
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News and important business updates are currently happening by the second. What is true and regulated at the time of this article will most likely be completely different when we open the doors to our Haunts. There\'s a lot of fake news websites out there, stick to the ones you trust.
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Are the days of a cramped queue line over?\\xa0
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Pay attention to your State, City, and County restrictions. Communicate with your local officials and let them know the precautions you are implementing. It\'s better to be ahead of the game and show them that safety is a priority. Your customers must feel informed and safe as well.
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Think about slowing down your queue line. Keeping groups smaller. Removing items like claustrophobia tunnels, push doors, and stuff that touches the customer\'s face. Possibly provide masks with your logo, hand sanitizer stations, and large signs listing your safety plan. Update your website as well with your latest safety protocols.
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Advertise even if you open your doors or not, your customers must know what you are doing differently this year. Let them know what to expect.
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If you\'ll be closed this year, publish some ads explaining why and when they can experience your attraction again. Maybe create some unique content behind-the-scenes or with your characters.
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If you are open, let your customers know what safety precautions you have put in place. Make a Press Release and send it to every local media outlet that will help spread the word.
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Don\'t slack off on advertising and marketing. Spend the same or more. Your customers can\'t spend money at your attraction if they don\'t know you\'re open.
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During times of uncertainty, it\'s best to focus on what you really need this year. Maybe put off getting that expensive animatronic or those fire cannons that shoot 25 feet in the air. Get creative with the money you currently have or maybe trade some props with another attraction which could save you both money.
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Focus on your marketing message and make your customers feel safe. Improve scenes with budget-friendly upgrades with a huge impact. Changing up your lighting or running your attraction backward might save you some money.
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Create everything around your customer\'s perception and infuse more value into their ticket purchase. Since many haunted attractions might be changing their V.I.P. experiences or removing them, your customer should feel that they are getting $30 worth of value for $20. In other words, give them more than what they paid for.
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Maybe throw in some free swag with their ticket or use a stair-step price system (7 pm it\'s $15 and goes up a dollar each hour) it\'s all about experimentation. Find the gaps in your attendance and offer better deals to get them to come early or another slow night.
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Timed-ticketing may also help keep your queue line thinned out and help your customers feel safe in smaller numbers.
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Pricing is always a balancing act. Don\'t be afraid to test out small experiments with your customers and product bundles. Invest in your customers.
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Start with social media. Choose social platforms you understand and test your marketing with your target market. Boost posts with a small budget, experiment with different social locations, and plan out your marketing campaign before the season starts.
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You can also hire a firm like Fear Worm that specializes in Haunted Attraction marketing.
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No matter when you\'re reading this, national emergencies happen all the time. There have been other viral pandemics. Weather conditions have destroyed entire attractions over the years. Some have had to close down early due to other emergencies.
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Many of these haunted attractions overcame their struggles and grew even bigger the next season. They focused on their main priorities, their customers, and everyone\'s safety. They came out on the other side stronger and better.
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We\'ll see you on the other side.
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Each year we always try to add something unique to our Haunted Attractions. Sometimes we need to think outside of the box so that we can prepare for the experiences customers want and crave...they just don\'t know it yet.
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That\'s where a mobile horror interactive game could bring extra revenue to your haunted house business or any entertainment event.
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Think about this. Creating episodic content (emails, texts, videos, etc) for a series of days created around the story of your attraction. Mystery combined with scary. Interactive with Improvision. Then charge for it.
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This also builds your brand and keeps your customers interested offseason. And they can interact with your show without leaving their house.
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Listen to this podcast to learn how to incorporate immersive horror in your haunt.
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At the time of this article, most of us are quarantined in our homes. Digital experiences are a good way to incorporate more story into your attraction and still providing an event for your customers. Even if you don\'t follow a full fledged remote experience; we can still use email, videos, texts, images, etc to bring our customers on a haunted journey.
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Haunted Hills Estate Scream Park teams up with Shock Theater to create "Remote", an interactive mobile horror experience. Live in a world of horror and choices...all from the comfort of your couch.
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Jeff West is a makeup artist from Wichita, Kansas. He moved to Los Angeles with the goal of becoming a makeup artist and attended Makeup Designory in Burbank, CA in 2001.
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West\\xa0is an 18-year veteran of the entertainment industry. Seeing the opportunities available to entrepreneurs in the Halloween and Haunted Attractions industry, West transitioned into a role as Creative Director for Halloween consumer products brand Woochie, a leader in Halloween latex and foam prosthetics.
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This podcast was recorded as a live video. Watch the entire thing here.
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HAuNTcon will push your attraction business out of its comfort zone and introduce you to game-changing new products, ideas, and concepts. Improve your Haunted Attraction, start a new Haunt related business, or get ideas for next season. It\'s more than a tradeshow, it\'s an innovative experience where the haunt community creates the future of the industry.
The Haunted Attraction National Tradeshow and Convention (HAuNTcon) will be hosted once again in the historic city of New Orleans, Louisianna from January 17-19th, 2020. View their website here: HAuNTcon.com
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A haunted couple in costume at the HAuNTcon costume party.\\xa0
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We interview Alex Berland and Nick Levanti with Conjured Media and pick their brains about marketing your haunted house in today\'s market, where to focus your advertising budget, and how they can help you save time and money.
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Haunt season is here. Do you have your marketing and advertising started yet? Bust your butt these next 3 months and then take a breather in November. Yes..you can try to do the marketing all yourself or hire an agency to help. I\'ve done both.
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Here is a little about Alex & Nick and what you\'ll hear inside this podcast. Reach out to them if you have any questions.
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"Our mission is to elevate the haunted attractions industry by ushering in a new era of growth, achieved with high quality creative and cutting edge digital marketing. The core to our philosophy is our business first approach. We work with our partners to identify what their business needs to grow and how to best implement those solutions through a marketing lense. We don\\u2019t like to look at our clients as clients, but rather as partners. For us, success is built on a strong foundation of trust and accountability."
Conjured.Media
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In this podcast episode, we ask Scott Swenson all the different ways that you can use your attraction\'s back story and why it\'s important today more than ever.
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If you are a Haunted Attraction that has never used a back story with your theme and sometimes you feel that something is missing from the overall experience, creating a unique story around your characters may just be what you need to take your attraction to the next level.
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Today\'s attraction customer wants more than just a scary walk-through; they\'re looking for memorable moments, a story they can tell their friends, and an evolving theme that changes each year. Creating a back story immerses your attendees in a world that they will remember and come back to see what happens with your characters next time.
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\\u201cScott provides a much-needed jolt of storytelling energy in a compact, readable form. This is a true \\u2018blood and potatoes\\u2019 approach to the many facets of haunted-attraction storycraft, which should help any designer ensure they\\u2019re taking full advantage of the tools at their disposal.\\u201d\\u2014David Ruzicka, Co-Artistic Director for JFI Productions
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"Scott is a true master architect of immersive horror experiences, using the classic tools of story and conflict to create blueprints for some of the most influential (and some of my all-time favorite) haunted attractions ever.\\xa0This guide is mandatory reading for experiential designers of themed attractions."\\u2014Scott Simmons, Creative Director, ScareHouse and The Basement\\xa0
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For over 30 years, Scott Swenson has been bringing stories to life as a Writer, Director, Producer and Performer. His work in Theme Park, Consumer Events, Live Theater and Television has given him a broad spectrum of experiences. Co-creator and Creative Leader for the first 15 years of the \\u201cHowl-O-Scream\\u201d event at Busch Gardens Tampa, during which time he wrote and implemented over 50 haunted houses, shows and scare zones.
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Ted Dougherty, has created projects for Halloween events in Southern California including Knott\\u2019s Scary Farm, Queen Mary\\u2019s Dark Harbor, & Universal Studios Hollywood Halloween Horror Nights. His specialties focus on themed entertainment and immersive/multi-sensory environments through creative storytelling, production and direction.
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Philip Hernandez is a freelance writer, speaker, producer, and marketer specializing in Seasonal Attractions. Since 2014 Philip has published Seasonal Entertainment Source magazine (SES), a quarterly print publication. Philip operates the Haunted Attraction Network (HAN), the largest global media entity for the haunted attraction industry. \\u2003
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Doug Schaefer has been creating effects, props, masks and artwork for haunted attractions, theme parks and collectors for over 30 years. By day Doug designs and builds effects, puppets and illusions at Robot Monkey Lab, Inc (VFXcreates.com). And on evenings and weekends Doug makes even more monsters, in his home studio (ArtGuyDesigns.com), creating a variety of horror and creature art.
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Buying Ghosts is a audio drama series in the form of a podcast available everywhere you find podcasts.
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Jonna Summers is the one orchestrating both of these fun Haunt projects. You\'ll have to listen to this podcast to hear how these two projects are similar.
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\\xa0The McCraulic Clan is notorious for being ruthless, barbaric and pure evil. Rarely would anyone enter the manor\\u2019s walls without being brutalized, tortured or murdered, often for sport more than for punishment of perceived crimes. \\xa0
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The Banshee\\u2019s constant screams and cries often shattered the silence of the night foretelling of yet another death and as she mournfully shepherded the poor soul to the other side. The Banshee grew weary of the McCraulics\\u2019 and their evil ways and all the death. Oh, so much death. \\xa0
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The Banshee decided to punish the McCraulics and tortured them with her constant keening, driving them mad. And as her final punishment, she no longer led their souls to their final resting place, instead, imprisoning them with their victims inside. \\xa0\\xa0
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To learn more about the Banshee Manor in Arkansas go here: Banshee Manor Website
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Buying Ghosts is the story of Annie Seals and her family, who embark on a business venture of owning a Victorian Bed and Breakfast rumored to be haunted.
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Annie hopes to capitalize on the paranormal crowd looking for ghosts. Little did she know the rumors are real and now her family finds themselves trapped with the previous tenants.
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To start listening to this audio story now go here: Buying Ghosts Podcast
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Jonna Summers\\xa0
To contact Jonna email here here: Send an email to Jonna
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Midnight Syndicate is a Gothic - Horror - Haunt musical group that has been producing "soundtracks for the imagination" since 1997. Many Haunters use their music as ambient landscapes inside and outside their Haunted Attractions.
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You can find Midnight Syndicate playing LIVE at Cedar Point in Sandusky, Ohio in 2019. If you\'re reading this after that, check the schedule on their website. MidnightSyndicate.com
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This is where The Chamber of Haunters comes in.
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Imagine a Chamber of Commerce that stands to represent you as a Haunter, a Haunted Attraction Owner, and your interests within the Haunt Industry. This is the mission that the Founder, Robert Nulton, wants The Chamber of Commerce to become. A place for a helpful community, a resource for Haunters, and a representative for the entire Haunted Attraction Industry.
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Yes. There are great Haunt Associations that already exist. The biggest one around is the Haunted Attraction Association, which for a membership fee you can join an existing community of Haunters and tap into the benefits of this association.
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However, The Chamber of Haunters will be a bit different. Think of your local Chamber of Commerce with local and long-distant benefits. Unique events tailored for attractions who want to be part of a growing community. Guidance for haunt businesses that need more information on starting and growing a safe haunted attraction. And ways to keep your business doors open every year.
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All wrapped up in a Chamber of Commerce type of atmosphere. Supplying the help you need and representing you along the way.
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Tony also hosts two podcasts about real ghosts stories, so of course we had to discuss a few of our favorite paranormal encounters. Have you ever had any experiences with any ghosts?
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Some of Tony\'s Haunt audio commercials.\\xa0
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The Transworld Halloween and Attractions Show is the largest trade show that features products focused directly to Haunted Attractions, Themed Attractions, and Escape Rooms. This was the first year that a Christmas Show was added into the show.
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The TransWorld Halloween and Attractions Show is currently located in St.Louis, Missouri at the America\'s Center.
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Dark Stitches Costumes for Scare Actors\\xa0
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Fright Farm in Minnesota\\xa0
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Women do exist in the Haunted Attraction Industry. They are Haunt Owners, Haunt Business Owners, Designers, Special FX Artists, Scare Managers, Scare Actors, Haunt Moms, Security, Maintenance, Ticket Takers, Parking Lot Attendees, and just about anywhere you\'d find a man.
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Female Haunters bring unique perspectives and creative energy to many different positions within this crazy industry. And these ladies discuss all of this inside this podcast.
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HAuNTcon (co-located with the Halloween and Party Expo) is one of the nations\'s fastest growing conventions for Haunters, Halloween buyers, and Haunted Attraction Owners. HAuNTcon stands for Haunted Attraction National Tradeshow and Convention. IN 2019, it was hosted in New Orleans and will return in 2020. It is scheduled to be held in Dallas, Texas in 2021.
Haunters inside this podcast episode from HAuNTcon 2019:
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In this podcast episode, we discuss our time during the haunt convention, being a vendor and partner, and what we did when we weren\'t at the show.
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Listen in to also find out about how ScareIt Badges was received at the booth.
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We\'ll see you at our booth next year!! Come say HI.
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