Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Eighteen years ago, Chad Gabriel started out as a webmaster for Tuthill and eventually moved up the leadership ladder to his current role as Sherpa of Purpose \\u2014 an ambassador of the company\\u2019s mission to wake the world. He is also the host and narrator of a documentary series, "The Search for Aliveness" where he features incredible, real-life stories from different people from all over the world, talking about their distinct views on what makes them feel alive.
On this week\'s show, Chad will share his team\\u2019s insights learned from creating a documentary series on aliveness and how we can wake up to our world and the life we truly were meant to live.
As Tuthill says, "Aliveness is an energy, a belief and a way of life that brings passion to everything we do. It exists in everyone, everywhere. As children, we imagined we could do or be anything, but as we grow and learn many of us are conditioned to believe that the aspirations we had are impossible, dimming our spark and losing the chance to live the life we were born to live."
Chad will inspire you to look within yourself and silence the negative stories you used to believe in. Through this, you can reveal your true purpose and use it to direct yourself along the path where you can start living the life you want to live.
\\u201cThe fruits are in the roots.\\u201d \\u2014Chad Gabriel
By discovering your purpose, you can invigorate stories of passion and aliveness in your brand and translate that passion into the work that you do, to the people you work with and into the products and services that you offer.
Listen to this week\\u2019s episode to start waking the world with your purpose, with your aliveness, and with your authentic brand story.
\\u201cPeople can create the lives they want to live through awareness and choice.\\u201d \\u2014Chad Gabriel
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
Listed in: Business
Listed in: Business
Listed in: Business
The real question is: how do you make people actually care about the amazing findings science brings us? How do you create context for complex subjects that captivates our divided, hurried attention?
The answer is revealed in this week\\u2019s Business of Story by our guest, Dr. Ghina Halabi, Ph.D. She is a Space Scientist at Cambridge University, founder of shespeakscience.com and the first Ph.D. Astrophysicist to graduate from the American University in Lebanon.
She shares her story as a young woman fighting to create opportunity in a sea of people trying to find their place under the sun. Learn why we shouldn\'t be afraid of challenges and how a mere curiosity can lead to the discovery of who you are designed to become.
"This is how I\\u2019ve lived my life so far. Enjoying a challenge, overcoming it and moving on to the next thing." \\u2014Dr. Ghina Halabi
Dr. Halabi will speak on her perspective about how we are all products of stardust, and that celestial bodies have their own life cycles and stories, just as humans do. Her discovery of the golden thread that connects everything together will be the greatest tool you can share on your own journey to help you overcome your \\u201cstory phobia\\u201d.
"Story is the heart of Science." \\u2014Dr. Ghina Halabi
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
Listed in: Business
We\'ve heard customer loyalty discussed often, but it\'s not one associated with many modern-day brands. Therefore, on this week\'s show we\'re breaking down what customer loyalty really means and how you can build it with your brand story.
Our guide is an expert at exploring the power of a shared brand narrative in building customer\\xa0loyalty.\\xa0Barry Kirk is the vice president of strategy at Maritz Loyalty, a consultancy that uses behavioral and decisions sciences to build customer loyalty for their clients. Barry uses a multi-loyalty framework to create ritual use of your offering by your customers. And he\'s sharing that with us, so you can use it too.
Barry will explore where values and loyalty go hand-in -hand and differentiates loyalty marketing from the 80\'s versus today. Here\'s a hint: people don\\u2019t choose based on the brand, but on the brand that provides the most compelling story.
Give\\xa0employees the opportunity to be human with their customers. After all, it\\u2019s not all about having the best product, but on having the most compelling experience. \\u2014Barry Kirk
Find out how you can turn your customers\\u2019 loyalty from transactional to relational, and from passive to active.\\xa0
We\'re also getting a bit tropical in this episode. Barry will lead you inside the cobwebs of a fixture in American history and culture, a tiki bar, to share how it may be the ultimate expression of storytelling in business. So grab your mai tai and tune in.
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
Listed in: Business
Pete is the founder and Chief Creative Officer of Digital Surgeons, a design company that helps its partners design forward-thinking brands, business models and experiences. They design brand experiences for notable companies including Lego, The US Open, and Sabra.
Pete believes that creativity and curiosity have the power to not only change people personally and professionally, but that it can also change the planet.\\xa0
"What better way to tell a story of who you are than how you express yourself, how you dress, how you show yourself to the world?" \\u2014 Pete Sena
What message is your medium sending, and are you using it effectively?
Learn how Digital Surgeons\' brand storytelling process leads with empathy to strengthen and enhance customer experiences and opportunities. They\'ve mastered the art and power of using technology for storytelling.\\xa0
"I could shake my reality and others\\u2019 reality by writing codes in the computer." \\u2014Pete Sena
He takes us on a journey of how they did all of this with one of my favorite brands, Camelbak, the hearty hydration company that seems nearly ubiquitous with hiking and the great outdoors.
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
Listed in: Business
But the concern is if we tell the same story from a non-linear approach framed with different perspectives and media,\\xa0will it be as effective? We\'ll get the answer straight from the man who pioneered transmedia storytelling, otherwise known as "Cine Experiences", Zeke Zelker.
Zeke Zelker is an award-winning filmmaker who produced the first transmedia project, Pandemic, at the Sundance Film Festival. His current project, Billboard, goes beyond any movie experience as it is aired in a multitude of ways via different platforms.
\\u201cLearn how to succeed by learning as you go.\\u201d \\u2014Zeke Zelker
Billboard is first featured in social media, then segues to live events and eventually evolves into a web series. Finally, it turns into a feature film, then a game, while different brands get to ride along the myriad events and utilize these platforms to showcase their own brand stories.
In this week\\u2019s episode, Zeke will share how his childhood experiences growing up in an amusement park shaped his unique perspective for transmedia storytelling. Through this approach, you can also co-create and tell a story creatively that\\u2019s completely different from how other brands are doing it.
\\u201cTake your ego out and listen to your audience. Test things, break things, make things.\\u201d \\u2014Zeke Zelker
As he relives the three major lessons he learned growing up in a Pennsylvania amusement park, Zeke shares his four phases of creation, which you can use as a guide to create your own brand stories through transmedia storytelling.
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
Listed in: Business
Listed in: Business
It is a privilege to have Jonathan Haidt on this week\'s Business of Story podcast. Jonathan is an American social psychologist who wrote the book The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom. In this book, he explored the relationship between modern science and ancient philosophies like Buddhism and Stoicism. Using the metaphor of the elephant and the rider, he rationalized that the subconscious mind is constantly at war with our conscious mind. That\'s the reason why our actions are often the exact opposite of what we\'re thinking or feeling.
What is it that divides us?\\xa0Jonathan touches on the subject in his book\\xa0The Righteous Mind: Why Good People are Divided By Politics and Religion, showcasing how moral judgments arise from gut feelings, and why many of us have such different intuitions about right and wrong.
In his new book, The Coddling of the American Mind: How Good Intentions and Bad Ideas are Setting Up a Generation for Failure, Haidt, with his co-author Greg Lukianoff, the president of the Foundation for Individual Rights in Education, reveal how we can overcome the polarization we\\u2019re now seeing in universities as the iGen. Or Gen Z, kids born in 1995 and beyond.
How can we conquer this division through storytelling and link our worlds together? In this episode, find out how the stories we tell ourselves influence the varying truths we live in our everyday lives.\\xa0\\xa0How can you use storytelling to connect our internal and external divides?
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Even if sentencing doesn\'t pertain to your life at this moment, Doug will entertain and enlighten you through his documentaries that will make you look at some of the convicts in a different light. It reminds us that we don\'t have the whole picture; they are often depicted as "bad people", yet they are also humans with stories worth hearing.
Learn how to induce empathy in your audience, which could persuade your listeners to make different decisions. Doug also shares the 3 primary elements to make a story cinematic. By knowing these elements, you can find a more compelling way to tell stories.
Tune in to this week\'s show and learn a thing or two on how we can speak the truth, show the truth, and live out the truth surrounding people\\u2019s life journeys. In doing so, we\\u2019ll find out how to be more understanding and empathetic, helping us arrive at fairer judgments and sounder decisions.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Even if sentencing doesn't pertain to your life at this moment, Doug will entertain and enlighten you through his documentaries that will make you look at some of the convicts in a different light. It reminds us that we don't have the whole picture; they are often depicted as "bad people", yet they are also humans with stories worth hearing.
Learn how to induce empathy in your audience, which could persuade your listeners to make different decisions. Doug also shares the 3 primary elements to make a story cinematic. By knowing these elements, you can find a more compelling way to tell stories.
Tune in to this week's show and learn a thing or two on how we can speak the truth, show the truth, and live out the truth surrounding people’s life journeys. In doing so, we’ll find out how to be more understanding and empathetic, helping us arrive at fairer judgments and sounder decisions.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
-->Listed in: Business
Our guest this week teaches us how to be an emerging, victorious voice in a noisy market by clarifying our message. Steve Woodruff is a professional coach and author of the book, Clarity Wins: Get Heard, Get Referred. He provides consultation services to professionals who need help discovering their perfect fit.
Famously known as the King of Clarity, he believes that every business or professional needs focus and clarity of purpose. This is essential to advance in a noisy market.
Steve teaches professionals how to have fresh focus and develop clear messaging. His goal is to get your voices heard and emerge. When you are truly heard, you captivate the right audience who will eventually refer you to new opportunities.
The great news is that in order to master a critical soft skill, you only need to build on your communication capabilities through storytelling.\\xa0When you master storytelling, you\\u2019re hitting the jackpot in building on one of the most in-demand soft skills in these modern times: communication. Tune in and let\\u2019s apply clarity in our messaging and business storytelling.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Wanita is an African Kiwi and a social media professional who founded The Online Business Academy and an annual Social Media Conference New Zealand, where I\'m honored to be a speaker. She tours the world to speak and teach different businesses and organizations about social media marketing. Her travels became a great medium for her to experience the world first hand, which enabled her to learn different ways to tell a story with authenticity and integrity. Both qualities are essential in ensuring the success of storytelling in social media.\\xa0
On this show, Wanita will share how authentic storytelling is essential in growing your online following. She\\u2019ll teach you how you can be genuine in your communication and still get your points across. You\'ll also learn how to tell stories based on what your heroes (aka your customers) really want and need, as part of your business branding.\\xa0
As we discuss how I grow my following on the Business of Story, I share the origin story of the Story Cycle System --\\xa0 the 12 Steps in Campbell\\u2019s The Hero\\u2019s Journey, which I refined into 10 shorter steps to fit into the business world.\\xa0
Because when you focus on using the steps of the Story Cycle System, your social media marketing and communications can become easier\\xa0 by using your power of narrative intuition.\\xa0
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Listed in: Business
Years ago, I was a football game watching my son, where I met this week\'s guest, Pete Walsh. I was at a point in life contemplating whether I was stuck or if I was being nudged to a deeper calling. Little did I know that the universe was listening to my subconscious desires. Sometimes, you meet someone who can light the path for you and show you the way.\\xa0Pete was that person for me, and has been instrumental in my transition from the advertising world to speaking and brand story workshops with Business of Story.
Pete Walsh is a leadership coach who came from a prominent family business. He\'s also the author of the book Coach To Win The Leadership Game. Pete is a firm believer that a family doesn\\u2019t just happen in the bloodline, it can also be in small groups: a group of people caring about one another, believing the same thing, pursuing the same goal, is a family.
He also believes that when people come together and learn to have \\u201cproductive conflict\\u201d, build off each other\\u2019s unique styles, then they can make a powerful team. Pete will teach us how to become a detached observer and a reflective practitioner so we can listen to the stories we are telling ourselves. He can push you out of your comfort zone and make you say, \\u201cThat is not my story. This is my new story.\\u201d
In this episode, understand the important role of leadership storytelling in the attainment of success in business. Life is indeed short. And because it is, we are all encouraged to stop telling ourselves the wrong stories.\\xa0Take responsibility for your happiness and live on the tagline: \\u201cdestroy the competition, not the family.\\u201d
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Let\\u2019s welcome 2019 as warmly as we welcome our guest today, Andrea Cadelli, author of Life After This. Andrea is a storytelling coach dedicated to helping people achieve positive transformation. She is also a director, producer, and the founder and CEO of Newcastle Media.\\xa0
As she talks about that one point in her life when she was at her darkest, she aims to impart the 6 steps she took to rise above the pit. She calls these steps the 6 heart fire stories. Andrea\\xa0will also teach us how to write our own heart fire stories, how to live into those to achieve just about anything you wish to achieve \\u2013 which is our goal for 2019.\\xa0
Life is filled with inevitable events. When we deal with difficult times, all we can do is to try to get through and overcome them. Through this episode, we hope to ignite emotions, inspire change, and influence results simply by sharing our stories. Learn how to write your own "Be statements" and internalize that one thing we all have within ourselves that can push us over the top.\\xa0
Let\\u2019s all start the new year living out our own self-narratives.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling.
When is a particular story applicable for a specific type of audience?
Mike Adams joins me on this week\'s episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book, Seven Stories Every Salesperson Must Tell. He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton.
In the show, we\'ll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we\\u2019ve already been practicing them. All we need is to identify the story that works for us and how to tell it.\\xa0
And if you\'re not a salesperson, don\'t worry. Any profession needs to sell their services in some way. Mike believes that our backgrounds are not a hindrance or a limitation. After all, whether you\\u2019re an engineer, a doctor, a pilot - you can also be a salesperson. Just like our guest today, Mike Adams.\\xa0
Tune in to find out how to use storytelling for sales by mastering seven different stories for your\\xa0business.\\xa0
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
\\xa0
' -->Listed in: Business
Listed in: Business
How we tell a story vocally is just as important, perhaps even more important, than the story itself. Your voice\'s pitch and speed contribute to what others perceive as inauthentic and what we trust. That\'s a skill that must inherently be ingrained into our primal minds. It takes some serious vocal awareness, disclipline and dedication to master it.
My guest is Arthur Samuel Joseph, founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world\\u2019s foremost communication strategists and authorities on the human voice.\\xa0He\\u2019s coached talented individuals like Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, Kareem Abdul Jabbar, and many more.
His voice and leadership training program, Vocal Awareness, teaches Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership presence and personal presence.\\xa0
Tune in to hear Arthur Samuel Joseph, world renown voice coach to the stars, teach you techniques on how to use your most powerful but underutilized instrument (your voice) to bring sincerity, depth and persuasion to your business storytelling.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
In 2013, their journey took a drastic turn as they decided to create careers as touring stage performers. In their usual innovative fashion, they used their well-rehearsed approach of \\u2018guerrilla busking\\u2019 to create a media splash and reach more fans than ever before.
Cue their most daring \\u2018Guerrilla Busking\\u2019 mission to date,\\xa0the eventual success of which would elevate them to national recognition. The stunt was picked up and reported by The Sunday Times\\xa0and triggered a series of events that saw them eventually touring across the world.
The aim of that mission was simple: Busk their way on stage with two-time Grammy award-winning Nashville band \\u2018Old Crow Medicine Show\\u2019.\\xa0How? Follow them to every date of their UK tour busking to their audiences on the streets and sleeping in a small van in the freezing depths of British winter in the hopes of earning the band\'s respect and eventually getting invited on stage.\\xa0The whole thing was filmed for a self-made documentary that never got released.
Now, on the brink of their first official debut album, they are releasing that documentary footage as a part of a new docu-series that documents and compares their struggles to forge careers in the music industry then & now.\\xa0The new album is set to release in Spring 2019 and is being produced with the help of their fanbase.\\xa0
CC Smugglers started off as young British street performers. Over the years, their infamously engaging live performances and innovative brand of self-promotion saw them take the show on to stages and audiences across the world.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
On this week\'s episode, Jon Ferrara, founder of Nimble CRM, shares how they used the Story Cycle to help clarify their brand story, amplify their impact and simplify their lives. Jon is an entrepreneur who made his mark in the business world by creating and ultimately selling GoldMine,\\xa0a Sales Force Automation and CRM software. But after a near-death experience, he realized early retirement wasn\'t for him. Instead, he set out to redefine customer relationship management by creating an online platform that grows organically with the growth of its users\' social communities and email contacts.
But can Nimble really be that effective and separate itself from the competition? Jon and I explore the brand story of Nimble using the Story Cycle System\\u2122, and how he has differentiated Nimble in a crowded market to be an award-winning CRM used by 140,000+ professionals worldwide. You\'ll feel inspired to work on differentiating your brand too.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Listed in: Business
But how exactly do our brains come up with these stories? And, have you ever stopped to think about what stories you tell yourself? Today, we\\u2019ll be going inside the depths of our minds to understand the Applied Science of Story.
Our guest for this week\'s show is Dr. Ron Bonnstetter, senior vice president of research and development for Target Training International and professor emeritus of University of Nebraska \\u2013 Lincoln, who has dedicated 3 decades of his life to research cognitive neurology. His team uses real-time EEG (electroencephalogram) tests that scan human brains and studies brain-based findings that inform human interactions. He and his team of research scientists are all working to uncover the meaning behind our human attribute database.\\xa0
Recently, Ron Bonnstetter and his team snapped a bathing cap-like apparatus on my skull with 57 electrodes to measure my emotional quotient, or what is called emotional intelligence.\\xa0Your EQ is the level of your ability to understand other people, what motivates them and how to work cooperatively with them.
For most people, emotional intelligence (EQ) is more important than one\\u2019s intelligence (IQ), because as individuals, our success depends on our ability to read other people\\u2019s signals and react appropriately to them. Our optimal personal performance is often measured most accurately by how we score on our emotional quotient.
I think of EQ as a measure of how well you read other people and accurately identify their story. The test they gave me at TTI measured my initial emotional response to stimuli \\u2013 my gut instinct\\u2013 compared to my immediate second response which is more logical. They look at how much similar these two reactions are, or what is the gap between them: We tell ourselves one story but actually believe something different.
In this episode, Dr. Ron Bonnstetter will take us inside the brain, sharing what they have learned over the past six years on how we process stories to live our optimum life. He also shares the result of the EEG test he performed on me including the 3 major outcomes and how we can differentiate knowledge from understanding.\\xa0
Don\'t forget to take your own emotional quotient study online for FREE, thanks to a special link made available to our Business of Story listeners:\\xa0http://bit.ly/yourtti
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
With the influx of new technology, it is no surprise why a huge need for storytelling has been stirred. A lot of ideas swarming inside the great minds of innovative thinkers are going down the drain, unnoticed. The main culprit lies in the absence of a binding ingredient, essential in connecting us together through stories.\\xa0
On this week\'s show, we have someone who is pioneering the ancient skill of storytelling in upper education.\\xa0Liz Warren is the Faculty Director and Co-Founder of the Storytelling Institute at South Mountain Community in Phoenix, Arizona, an\\xa0institute helping students use storytelling to advance their career and life. Liz\'s textbook,\\xa0The Oral Tradition Today: An Introduction to the Art of Storytelling\\xa0is used at colleges around the nation.
In this show, we will learn tips that can be immediately implemented to be a notable storyteller, plus a few assignments we can start on our own to take part in learning about storytelling as a jump start in advancing our lives.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Listed in: Business
From his post: "Rather\\xa0than presenting a clear\\xa0ABT structured narrative\\xa0(Kavanaugh wants to be a Supreme Court judge AND a supreme court judge needs to have the right temperament, BUT he doesn\\u2019t, THEREFORE he needs to be rejected), they took a shotgun approach and ended up with a\\xa0laundry list of complaints."
A revelation hit me at the beginning of the show taken from one of my favorite poems,\\xa0For Want of a Nail,\\xa0that, at least to me, sums the problem with the Democratic Party\'s approach to communications.
For want of a story, the vision was lost.
For want of a vision, meaning was lost.
For want of meaning, emotion was lost.
For want of emotion, empathy was lost.
For want of empathy, connection was lost.
For want of connection, camaraderie was lost.
For want of camaraderie,\\xa0the mission was lost.
For want of a mission, the election was lost.
All for the want of a simple story.
For want of a story doesn\'t just happen to Democrats. It happens to all of us. If you\'re uncertain where to start with your presentation, speech, whitepaper, website...any communications...use the And, But & Therefore narrative structure to find your focus. Land on your one-word theme (Like the Dems. should\'ve focused on "temperament" in the Kavanaugh hearings), and captivate your audience.
On today\'s show, Dr. Randy Olson shares with you the wonderful journey of telling stories not OF Science but ABOUT Science. He is a Harvard Ph. D. evolutionary biologist who gave up tenure at the University of New Hampshire to study filmmaking at the University of Southern California. He has created three documentaries and written three books to help scientist become better communicators using the power of story.
Olson also consulted with the Hillary campaign and cautioned them that they\'d lose to Trump if they didn\'t get their story straight. The rest is history, and you can hear Olson here on this special episode of the Business of Story the day after Trump\'s election to the White House where he reveals the secret behind Trump\'s narrative intuition.
My goal with that particular episode was to help listeners understand the magic to combat the spell.
Today, let\\u2019s unravel the secrets of telling stories that do make a point, and understand the old and overused but often understated line, \\u201cless is more.\\u201d
\\xa0
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Truth is the most powerful tool every storyteller can use when they want to win the hearts of their audience.\\xa0
Director Randy Murray is the man behind the scenes and success of Dr. David Brill\'s political ad featuring six siblings who rebelled against their brother, Paul Gosar, and encouraged the public to oust him as their Arizona Congressman.
These 6 siblings used nothing but pure, honest words, and told the public a story of a family and how they struggled with the truth they all had to live with. They wanted to tell the world what is really happening in the hopes that the rebellion will end up saving not only the people of Arizona, but will also put a permanent end to their brother\\u2019s evil ways.
Today, Director Murray will teach us how we can turn the truth into the most compelling element to create a hit story of all time.\\xa0Our guest on this week\'s show, Randy Murray, unravels the shocking revelation that truth, in its deepest essence, is actually the best tool any storyteller can use in this lifetime.
\\xa0
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
' -->Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Understanding consumers\' personas and journeys is critical\\xa0because at the end of the day, brands need to truly connect. Because if you don\'t, you\'re likely losing customers and employees for life.
Any business with customers needs to focus on the journey experience and work to constantly improve it. But customer-centricity needs to be built into the culture of the organization from the start.\\xa0If you\'re not always considering your customers\'\\xa0next step in the sales process (even after they\'ve purchased) and retaining them, then you need a champion for your customer experiences.
Your business leaders and employees should be asking, "How do I make sure that everything we do incorporates the customer and their thinking?"
And, don\'t think that the customer journey ends after a purchase. A customer journey map analyzes all the interactions the customer has with a brand, including emotions, feelings and perceptions throughout every step of the sales process and beyond.
Ultimately, you should connect your brand story to your customers\' stories to elevate, empower, and enlighten them, and hopefully retain them for life.\\xa0Designing customer journeys demonstrates that your business understands what your stakeholders are all about.
Annette Franz is the queen of customer journey mapping. She is the CEO of CX Journey Inc, a boutique customer experience consulting firm. And on this week\'s episode, she will help you frame and design your experiences to provide better journeys for your customers and employees.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Co-founder of China Mist Tea, John Martinson, saw that success firsthand in his very own business. He saw an inconsistency in the market and took advantage of it. Now, fast forward 36 years and China Mist can be found in just about any place that you can dine in.
John has since developed a strong passion for sustainability and finding ways to incorporate it into every aspect of life. In light of his passion for sustainability, he and his son, Neo, are in the midst of a 6,000 mile road trip to spread the message of sustainability.
On today\\u2019s episode of Business of Story, John shares with us how he built his company from the ground up and made it into the purpose-driven, sustainable brand that it is today.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
But maybe those girls simply aren\\u2019t your ideal customer. It\\u2019s not that you\\u2019re disconnected from them, it\\u2019s that you don\\u2019t know their lingo.
To know someone\\u2019s lingo is to know their values and emotional triggers. And when it comes to your customers, if you\\u2019re not speaking their secret lingo, then you\\u2019re probably leaving sales, margins and loyalty out to dry.\\xa0
Not only is Jeffrey Shaw the king of lingo, but he is also the author of\\xa0LINGO: Discover Your Customer\\u2019s Secret Language and Make Your Business Irresistible. He has truly has mastered the art of identifying and understanding the lingo of your ideal customer.
And on today\\u2019s podcast, he shares how to get into the head and heart of your audience by understanding how they tell themselves their stories. And the hope is that, at the end of it, you too will be the king (or queen) of lingo.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Our guest is Paul Skah,\\xa0 who specializes in the "why" behind what really makes business storytelling work, and the actions you can encourage your audience to take through story marketing.\\xa0
He knows how to engage the psychology of\\xa0decision-making that nudges us to choose washing powder "A" over washing powder "B". This knowledge helps companies sell more, or sell the same products at higher price points. His expertise even ventures into the unknown world of AI and how that will impact our storytelling in the future, which he shares with us on this episode.
Listen now to hear Paul\'s fascinating, scientific approach to brand and business storytelling, and some of the ideal elements formulated in "Goldilocks" conditions\\xa0to help you craft and share stories that have real power to shape your universe (and your customers\' purchase decisions).
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
Plus, he shares three tests that ensure you have a good story.
If you want to learn more from Paul, he\'s also the author of three best-selling books (as in "Marketing Book of the Year" best-selling) and a public\\xa0speaker\\xa0sharing his story wisdom\\xa0all over the world. Three chapters of his upcoming book, Narratology, are available for free on his website.
\\xa0
' -->Listed in: Business
Listed in: Business
Maybe you haven\\u2019t even heard of TEDx, so allow me to explain \\u2013TEDx is a local TED talk event that is put on independently by a member of the community. Just this past March, Jen put on the first ever TEDxGilbert event here in Phoenix.
Sounds easy right? Well it\\u2019s actually no easy task. There\\u2019s more to it than just booking a venue and selling a few tickets. From finding speakers to getting permits, it is easy to feel like you\\u2019re drowning. And no one knows that feeling better than Jen Dille.
In today\\u2019s episode, Jen shares with us what really goes into putting on a TEDx event. And I share what went into delivering my first talk at the TedxGilbert event and all of the trials and tribulations of making both of them a hit.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Avantpage has been able to really hone in on their brand voice as activists in order to adequately spread their message and motto \\u2013empathy beyond words.
On today\\u2019s show we have Luis Miguel, international translation expert and owner of\\xa0Avantpage, with his director of marketing, Sabra\\xa0Rubentstein.
We have had the opportunity to work with these two over the last couple of years and through that, have gotten to work alongside what I think is one of the strongest brand stories we have been involved with.
They will show you how their business has improved by more than 30% as they found their activist brand voice to differentiate themselves from their competition, and how you can, too.
' -->Listed in: Business
Listed in: Business
Listed in: Business
Have you ever sat through a presentation that is packed full of statistics and numbers that it nearly puts you to sleep? We\\u2019ve all been there.
Sometimes, no matter how passionate the presenter actually is, it gets drowned out by all of the numbers and statistics. And that\\u2019s because they are too hung up on the structure of the story rather than the story itself.
Today, Lynn Ferguson,\\xa0self-proclaimed \\u201cEntertainment Mongrel,\\u201d with her eclectic background\\xa0as\\xa0a comedy writer, stand-up comedian,\\xa0playwrite, director, producer and\\xa0sister of the former host of\\xa0The Late\\xa0Late\\xa0Show with Craig Ferguson, helps you go beyond that structure and find the heart and soul in your business storytelling.
Lynn says that in business, it all comes down to honesty. Successful stories come from a place of truth. If you are honest in your storytelling, people will care. It\\u2019s time you embrace your story and use it to dig deep and use your story to your business\\u2019 advantage.
' -->Listed in: Business
Listed in: Business
Any business can hop on Instagram and post a photo of their product in hopes of reaching a customer. But it\\u2019s through storytelling that you give the customer something to really connect with, beyond just that photo.
My mom always said, \\u201cEverything in moderation.\\u201d But when it comes to a brand\\u2019s digital storytelling,\\xa0believe me,\\xa0there is no moderation to be found.
On this week\\u2019s episode, Kelley shows you how the\\xa0doughnut\\xa0giant uses entertaining digital storytelling to connect with 11 million people through branded social media channels to live out the brand\\u2019s mission of bringing joy to fans.\\xa0
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your services or products to potential clients. There is no doubt that storytelling works to connect with people on a primal level and move them to action. Telling your story in an enticing and compelling way is half the battle.
So forget about what you believe your "story" is right now and find your\\xa0scenes: those moments that\\xa0have\\xa0shaped who you are today.\\xa0Our guest today is all about enabling your superpower through embracing the unique scenes that have made you, you.\\xa0\\xa0
Michelle Weinstein knows how to use a story to sell. She\'s an entrepreneur extraordinaire and survivor of the infamous show Shark Tank. Michelle also runs ThePitchQueen.com, where she works with entrepreneurs to teach them how to sell themselves and their services effectively without annoying prospects or driving them away with boring sales pitches.
In this episode, Michelle will show you how to close any deal that comes your way, sell more of your products or services, and turn a NO into \\u201cYES\\u201d so that you can serve more people and make a bigger difference in the world.
It all starts with finding your superpowers, forged from your experiences, moments, and scenes.\\xa0Remember: Compelling storytelling is ALWAYS about the moments.\\xa0Your moments or\\xa0are\\xa0composed of\\xa0your experiences that define your beliefs, which lead to your truth.\\xa0 When you unwrap\\xa0your truth, you\\u2019ll\\xa0find\\xa0your\\xa0superpower.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Listed in: Business
Remember, your brand stories are not about what you make, but what you make happen.\\xa0
In 2006, Freya Williams stood in a grocery store staring at the toilet paper aisle. All of that toilet paper in front of her, and she couldn\\u2019t find the one thing she wanted; toilet paper made from recycled materials. It was in that moment that she came to a realization that something needed to change.
Freya\\xa0is now a seasoned brand planner\\xa0who\\u2019s focused her\\xa0career on harnessing the power corporations have to transform the world for the better.\\xa0 Freya, author of\\xa0Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses,\\xa0and CEO of Futerra North America, believes that sustainability should not be something that you sideline in times of economic hardship, but rather something that you lean into and look to for innovation and growth opportunity.
Just look at the mission of Freya\'s organization, Futerra,\\xa0an independent global change agency that helps unlock sustainability as a multi-billion dollar opportunity.
In this episode, Freya Williams explains how the perfect combination of logic and magic in your brand storytelling can quite literally change the world.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight
' -->Listed in: Business
In this week\'s episode, we\'re sharing ways to create a courageous and compelling business strategy story to take your brand and your people into new, exciting and often scary directions.
Plus, Shawn and his business partner, Mark Schenk, have a new podcast called Anecdotally Speaking, that you\\u2019ll want to add to your library. Because if you want to be a good storyteller, you first must become a good story listener. Their new podcast shows you how through true stories well told.
Become a Master Storyteller
Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight
Like what you hear? Bring Park to your next event.
' -->Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
The universal truth is that running a business without help from friends is impossibly difficult. We have become so dedicated to spreading our name as far as possible, it\'s common for us to forget the true value of these connections.
Our episode today is about reminding ourselves of the humans behind the brand and creating stronger business relationships in our daily lives.
Joining us is Scott Gerber, author of Super Connector: Stop Networking and Start Building Business Relationships that Matter and CEO of the community company.
Scott\\u2019s incredible story of triumph, loss, and building himself back up illustrate the importance of learning from one\\u2019s mistakes and relying on the relationships we have formed. He will show you what form of networking you prefer, how that affects your business and the three key traits of every Super-Connector. Tune in for lessons in creating better business friendships that will last a lifetime.
Become a Master Storyteller
Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story:\\xa0http://bit.ly/getyourbrandstorystraight
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
There\\u2019s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one.
Your personal brand is the most important of all, and without a proper way to convey yourself and your service, you risk being ignored.
But there are a few simple methods for you to bolster your personal brand by creating a flexible, authentic narrative for sparking interest in any situation. To learn how we\\u2019ve invited the \\u2018black belt of branding\\u2019 to the show.
Ryan Foland is a professional in the art of brand simplification. Founder of InfluenceTree and host of the World of Speakers Podcast.\\xa0Ryan travels the globe to help leaders improve their communications.
I have teamed with Ryan to create a new ebook, The 5 Stages of Grief in Telling Your Business Story, that will launch at Social Media Marketing World during my Business of Story workshop on Wednesday, February 28.
With his innovative 3-1-3 method, Ryan can help you discover and grow your own personal brand. Tune in today and learn how reframing your personal brand can expand your influence, build stronger relationships, and boost your revenue.
Become a Master Storyteller
Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story:\\xa0http://bit.ly/getyourbrandstorystraight
\\xa0
' -->Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Today you will learn how the right brand story separates you from the competition and leads your business to the top.
Joining us is my friend Sean Schroeder of blueriver\\u2122. Sean came to us with a brand that was struggling to find its authentic story and market position. And although his team was skeptical, he wanted to try our Story Cycle system.
In this episode, we will discuss the results of his hard work, and howblueriver\\u2122 and its Mura Digital Experience Platform found the flow of its brand story. They landed on a narrative that has always been true toblueriver\\u2122 focused on creating peak customer experiences.
They are now designing their unique category\\xa0in the crowded digital and interactive industry to help them rise above their noisy a commoditized world.
Become a Master Storyteller
Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story, check out:\\xa0https://dl.bookfunnel.com/vn00zi042y
Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He\\xa0makes brand stories crystal clear through his proven Story Cycle system\\xa0that works\\xa0every single time that\'s helped\\xa0companies\\xa0grow\\xa0as much as\\xa0400\\xa0percent.\\xa0
International brands Park\'s worked with\\xa0include Hilton, Coca-Cola, Beyer Pharmaceutical,\\xa0Cummins Diesel, American Express,\\xa0American Marketing Association,\\xa0Arizona State University, United States Air Force and dozens more. Learn more about\\xa0working with Park to get your brand story straight.
' -->Listed in: Business
But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigmatized group, there needs to be a powerful change. Sales will need to be rebranded as an honest, helpful guide, and this episode will show you how.
Phil Jones has taken the initiative of rebranding the sales process. In a world that is full of big egos and even bigger lies, Phil is bringing simplicity and integrity back into businesses.
He has given over 2,000 presentations on the matter, and his book, Exactly What to Say: The Magic Words for Influence and Impact, focuses on the philosophy and structure of words. To learn how simple conversation tweaks can have major changes in your persuasion ability, all you have to do is say the magic word!\\xa0
Become a Master Storyteller
Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story, check out:\\xa0https://dl.bookfunnel.com/vn00zi042y
Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He\\xa0makes brand stories crystal clear through his proven Story Cycle system\\xa0that works\\xa0every single time that\'s helped\\xa0companies\\xa0grow\\xa0as much as\\xa0400\\xa0percent.\\xa0
International brands Park\'s worked with\\xa0include Hilton, Coca-Cola, Beyer Pharmaceutical,\\xa0Cummins Diesel, American Express,\\xa0American Marketing Association,\\xa0Arizona State University, United States Air Force and dozens more. Learn more about\\xa0working with Park to get your brand story straight.
' -->Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Creativity is a critical facet of any organization, yet we are told it\\u2019s something that a special few are gifted with. But what if there was a way to change your thoughts to become more creative? Thinking outside of the box is an invaluable skill, and today\\u2019s guest will show you how to harness your inner creative genius.
Larry Robertson is the bestselling author of A Deliberate Pause: Entrepreneurship and it\\u2019s Moment in Human Progress, and The Language of Man: Learning to Speak Creatively and founder of Lighthouse Consulting.
Larry\\u2019s area of expertise is in helping businesses leaders and innovators find their creative strengths to make their breakthrough ideas come to life. You will learn that there is no \\u2018X-factor\\u2019 in creative growth, creativity is a mindset rather than an action, and that everyone has the capacity to be an innovative genius.
\\u201cToday\\u2019s top leaders all agree that the most important skill they have is creativity.\\u201d -\\xa0Larry Robertson
\\u201cThe leaders who are ahead of the game are always asking themselves \\u2018who cares?\\u2019\\u201d -\\xa0Larry Robertson
\\u201cThey think in questions and know that the answer is not the destination. They don\'t instruct, they frame and inspire. They ask a question that is ongoing."\\xa0-\\xa0Larry Robertson
\\u201cMy father said that you always have to take a deliberate pause and think.\\u201d -\\xa0Park Howell
\\u201cWe tend to lead towards predictable, data-packed stories that have minimal impact on our reptilian brains.\\u201d -\\xa0Park Howell
\\u201cIn the grand spectrum of intelligence, IQ score means nothing. We can\'t limit ourselves to what society\\u2019s constructs tell us is a genius.\\u201d\\xa0-\\xa0Park Howell
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Joining us from Amsterdam is Lucas Keijning, a creative member of the NEMO Science Museum. Lucas\\u2019 job is to make science fun and accessible to people of all ages, and to do this, he appeals to the common factor in us all: the inner kid. Even though we put it away, we all have a childlike mind that wants to explore and understand. By using this discovery mindset, you can craft a powerful story that resonates with any audience.
Lucas is publishing a new children\'s interactive ebook, Mr. and Mrs. Slob,\\xa0complete with all the sound effects you\'d expect with a slobby couple. And the kids are going to love it.
He even got Dutch American comic, Greg Shapiro, to narrate it. Shapiro is famous in the Netherlands for introducing Donald Trump to the Dutch in this video that came out after the election.
Tune into today\'s show and learn how people of all ages can transform into an excited, curious, and fascinated lod again.
Mentioned In The Show
\\xa0
Park Howell is a\\xa0trusted brand story strategist\\xa0and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.
The widely popular\\xa0Business of Story podcast\\xa0helps leaders of purpose-driven organizations\\xa0clarify their stories to grow revenue and amplify their impact.\\xa0Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.
Learn more about working with Park Howell and getting your brand story straight on our website.
\\xa0
' -->Listed in: Business
Listed in: Business
Listed in: Business
Just as we were starting to learn how to best connect with millennials, a new generation has arrived.
Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert.
Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20\\u2019s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicate to any generation through any major platform. He also has great advice for aspiring entrepreneurs of any age, and understands that the best way to start a business is to start right now!
Tune in today and learn how to best communicate with the smartphone generation.
The Business of Story is hosted by\\xa0trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.
' -->Listed in: Business
Listed in: Business
Listed in: Business
The Business of Story is hosted by\\xa0trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.
' -->Listed in: Business
Listed in: Business
Our episode this week is about using your stories to engage people in what you\\u2019re doing. Joshua Spodek can tell you firsthand that this is not rocket science. Joshua is a bestselling author, world-renowned media leadership expert, and a Ph.D. in astrophysicist who has helped both NASA and ESA put satellites into orbit. How\\u2019s that for a resume? Joshua is joining us with his new book, Leadership Step by Step, to discuss how leaders can create a new story that your team can live through, thereby amplifying your impact.
With three powerful exercises and a special freebie, you will have the tools to utilize your leadership storytelling to your highest potential.
\\xa0
Disney\\u2019s animation studio, Pixar, recently produced a phenomenal online tutorial for creating stories. Pixar is the studio behind critically acclaimed films such as Toy Story and Finding Nemo, and their use of the story cycle and the hero\\u2019s journey is apparent in each movie.
The storytelling tutorials are available on Khan Academy, and each brilliant and engaging video is taught by one of Pixar\\u2019s own storytelling artists. Do you think this campaign was done to find the next big storyteller for Pixar Studios? That\\u2019s not the point, this series provides an inside look into the workings of world-renowned films. I think those who take the course will experience a deeper connection to the Pixar movies they watch, which I imagine will lead to greater loyalty for the brand. For that Pixar earns my story marker the week.
I think those who take the course will experience a deeper connection to the Pixar movies they watch, which I imagine will lead to greater loyalty for the brand. For that Pixar earns my story marker the week.
\\xa0
The Business of Story is hosted by\\xa0trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.
' -->Listed in: Business
Listed in: Business
For the past 97\\xa0episodes, we have brought you guests from around the world to share their wisdom in crafting a compelling story for your brand. This week, we\\u2019re doing the opposite.
We\\u2019ve invited a long-time listener, Jonathan Barney, founder of Inspired.Service, to demonstrate the ten step story cycle program. Jonathan is a service industry veteran and a young entrepreneur who has bravely volunteered to join us and discuss his story.
In this episode we follow the simple guidelines of our brand storytelling workbook: Own Your Story: Your DIY Guide to Craft And Tell Compelling Brand Stories That Sell,\\xa0and using Jon\\u2019s experiences and motivations, we create a powerful business story.
Join us as we take his incipient business, apply the 10 step story cycle to his work, and produce the beginnings of a strong brand narrative. Learn how you too can own your story.
\\xa0
The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.
Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.
' -->Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead\\xa0of what the world thinks with a free trial at\\xa0http://zignallabs.com/story.
' -->Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business
Listed in: Business