Business of Story

Business of Story

299 episodes

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

Podcasts

#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling

Published: Dec. 4, 2023, noon
Duration: 54 minutes 31 seconds

Listed in: Business

#439: How to Leverage Business Storytelling to Eliminate Employee Churn

Published: Nov. 27, 2023, noon
Duration: 51 minutes 23 seconds

Listed in: Business

#438: How to Craft Your Origin Story Using the Heros Journey

Published: Nov. 20, 2023, noon
Duration: 1 hour 5 minutes 3 seconds

Listed in: Business

#437: How to Create Super Sticky Brand Names That Soup Up Your Story

Published: Nov. 13, 2023, noon
Duration: 1 hour 58 seconds

Listed in: Business

#436: Brand Bewitchery: Using the Story Cycle SystemTM for Presentation Creation

Published: Nov. 6, 2023, noon
Duration: 33 minutes 24 seconds

Listed in: Business

#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story

Published: Oct. 30, 2023, noon
Duration: 45 minutes 3 seconds

Listed in: Business

#434: How Stories Drive Learning & Development to Dramatically Upskill Your People

Published: Oct. 23, 2023, noon
Duration: 1 hour 5 minutes 30 seconds

Listed in: Business

#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life

Published: Oct. 16, 2023, noon
Duration: 43 minutes 41 seconds

Listed in: Business

#432: Ch. 9, Moral: How to Declare Your Brands Purpose to Amplify Your Impact

Published: Oct. 9, 2023, noon
Duration: 42 minutes 43 seconds

Listed in: Business

#431: Everyone Is a Storyteller Including AI Bots. So Now What?

Published: Oct. 2, 2023, noon
Duration: 48 minutes 59 seconds

Listed in: Business

#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation

Published: Sept. 25, 2023, noon
Duration: 44 minutes 9 seconds

Listed in: Business

#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell

Published: Sept. 18, 2023, noon
Duration: 42 minutes 51 seconds

Listed in: Business

#428: How to Use Storytelling to Assemble Your Transformative Brand

Published: Sept. 11, 2023, noon
Duration: 55 minutes 5 seconds

Listed in: Business

#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality

Published: Sept. 4, 2023, noon
Duration: 1 hour 18 minutes 4 seconds

Listed in: Business

#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces

Published: Aug. 28, 2023, noon
Duration: 43 minutes 32 seconds

Listed in: Business

#425: What Reiki Energy Healing and Leadership Storytelling Have in Common

Published: Aug. 21, 2023, noon
Duration: 1 hour 52 seconds

Listed in: Business

#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day

Published: Aug. 14, 2023, noon
Duration: 31 minutes

Listed in: Business

#423: Ch. 3, Stakes How to Connect With the Wishes and Wants of Your Customers

Published: Aug. 7, 2023, noon
Duration: 41 minutes 50 seconds

Listed in: Business

#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling

Published: July 31, 2023, noon
Duration: 1 hour 13 minutes 45 seconds

Listed in: Business

#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe

Published: July 24, 2023, noon
Duration: 36 minutes 15 seconds

Listed in: Business

#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth

Published: July 17, 2023, noon
Duration: 42 minutes 56 seconds

Listed in: Business

#419: The Art, Science and Storytelling that Creates Memorable Events

Published: July 10, 2023, noon
Duration: 57 minutes 41 seconds

Listed in: Business

#418: How to Use the Story Cycle SystemTM to Make Your Presentations Vastly More Persuasive

Published: July 3, 2023, noon
Duration: 40 minutes 4 seconds

Listed in: Business

#417: How to Reel In Your Audience With Your Stories

Published: June 26, 2023, noon
Duration: 1 hour 13 minutes 56 seconds

Listed in: Business

#416: See More Sales by Revealing Your Storytelling Blind Spots

Published: June 19, 2023, noon
Duration: 57 minutes 21 seconds

Listed in: Business

#415: How to Position Your Brand as The First, The Best, or The Only

Published: June 12, 2023, noon
Duration: 1 hour 5 minutes 3 seconds

Listed in: Business

#414: Why Belief is at the Heart of Every Effective Business Story

Published: June 5, 2023, noon
Duration: 59 minutes 5 seconds

Listed in: Business

#413: How to Build Brand Purpose and Profits With Your Business Storytelling

Published: May 29, 2023, 6:01 a.m.
Duration: 1 hour 7 minutes 23 seconds

Listed in: Business

#412: Seth Godin: The Story Behind My New Book, The Song of Significance

Published: May 21, 2023, 6:01 a.m.
Duration: 48 minutes 56 seconds

Listed in: Business

#411: With No Struggle, There is Neither Story Nor Success

Published: May 15, 2023, noon
Duration: 1 hour 15 minutes 15 seconds

Listed in: Business

#410: How ESPNs Social Media Team Uses Storytelling to Score Big Time

Published: May 8, 2023, noon
Duration: 55 minutes 45 seconds

Listed in: Business

#409: How to Become a Positively Prolific Storyteller

Published: May 1, 2023, noon
Duration: 50 minutes 23 seconds

Listed in: Business

#408: How to Use the Power of Your Everyday Stories

Published: April 24, 2023, noon
Duration: 55 minutes 17 seconds

Listed in: Business

#407: How to Design Transformative Customer Experiences Using Business Storytelling

Published: April 17, 2023, noon
Duration: 52 minutes 11 seconds

Listed in: Business

#406: How to Find Your Riches in the Niches With Your Brand Story

Published: April 10, 2023, noon
Duration: 57 minutes 57 seconds

Listed in: Business

ChatGPT Meets the ABT: Friend or Foe for Your Business Storytelling?

Published: April 3, 2023, noon
Duration: 1 hour 54 seconds

Listed in: Business

#404: How to Turn Moments into Movements With Your Social Media Storytelling

Published: March 26, 2023, noon
Duration: 46 minutes 14 seconds

Listed in: Business

#403: How Storytelling Through a SaaS Platform is Revolutionizing Autism Care

Published: March 20, 2023, noon
Duration: 53 minutes 48 seconds

Listed in: Business

#402: Forget the Alamo: The Revisionist History That Built This Texas Brand

Published: March 13, 2023, noon
Duration: 1 hour 4 minutes 20 seconds

Listed in: Business

#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry

Published: March 6, 2023, noon
Duration: 59 minutes 27 seconds

Listed in: Business

#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling

Published: Feb. 27, 2023, noon
Duration: 1 hour 1 minute 13 seconds

Listed in: Business

#399: Improving the Narrative for Ex-Cons Through Fair Chance Hiring

Published: Feb. 20, 2023, noon
Duration: 1 hour 2 minutes 4 seconds

Listed in: Business

#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling

Published: Feb. 13, 2023, noon
Duration: 46 minutes 39 seconds

Listed in: Business

#397: How to Move Your Audiences Using the Ken Burns Storytelling Formula

Published: Feb. 6, 2023, noon
Duration: 1 hour 10 minutes 51 seconds

Listed in: Business

#396: How to Empower Mom & Pop Business Growth Through Storytelling

Published: Jan. 30, 2023, noon
Duration: 44 minutes 10 seconds

Listed in: Business

#395: How to Use Storytelling to Hack Human Behavior

Published: Jan. 23, 2023, noon
Duration: 56 minutes 7 seconds

Listed in: Business

#394: How Successful Associations Use Storytelling to Grow Membership

Published: Jan. 16, 2023, noon
Duration: 44 minutes 41 seconds

Listed in: Business

#393: How To Grow Your Community of Raving Fans With Business Storytelling

Published: Jan. 9, 2023, noon
Duration: 56 minutes 7 seconds

Listed in: Business

#392: How to Turn Data Into Drama With Your Business Storytelling

Published: Jan. 2, 2023, noon
Duration: 1 hour 14 seconds

Listed in: Business

#391: How to Unearth the Memorable Moments That Power Your Personal Stories

Published: Dec. 26, 2022, noon
Duration: 46 minutes 47 seconds

Listed in: Business

#390: How to Generate Strategically Creative Brand Stories

Published: Dec. 19, 2022, noon
Duration: 55 minutes 44 seconds

Listed in: Business

#389: The Art of Soulful Persuasion Through Brand Storytelling

Published: Dec. 12, 2022, noon
Duration: 1 hour 4 minutes 24 seconds

Listed in: Business

#388: How to Turn Nerd Speak into Business Solutions With the ABT

Published: Dec. 5, 2022, noon
Duration: 1 hour 7 minutes 13 seconds

Listed in: Business

#387: How to Use Stories to Drive Your Affiliate Marketing Success

Published: Nov. 28, 2022, noon
Duration: 50 minutes 24 seconds

Listed in: Business

#386: How Storytelling Helps Immigrants Realize Their American Dream

Published: Nov. 21, 2022, noon
Duration: 1 hour 1 minute 27 seconds

Listed in: Business

#385: What You Can Learn From Your Mother About Business Storytelling

Published: Nov. 14, 2022, noon
Duration: 48 minutes 42 seconds

Listed in: Business

#384: Aligning Your Organizational/Life Purpose With Storytelling

Published: Nov. 7, 2022, noon
Duration: 49 minutes 39 seconds

Listed in: Business

#383: How to Measure the Emotional Impact of Your Business Storytelling

Published: Oct. 31, 2022, noon
Duration: 53 minutes 52 seconds

Listed in: Business

#382: How to Use Failure as Fuel to Ignite Your Business Storytelling

Published: Oct. 24, 2022, noon
Duration: 53 minutes 20 seconds

Listed in: Business

#381: How to Scale Your Storytelling With Measurable Success Metrics

Published: Oct. 17, 2022, noon
Duration: 58 minutes 53 seconds

Listed in: Business

#380: How to Make Your Sales Story Land Right the First Time

Published: Oct. 10, 2022, noon
Duration: 57 minutes 38 seconds

Listed in: Business

#379: How to Humanize Your Hi-Tech Storytelling for Growth

Published: Oct. 3, 2022, noon
Duration: 44 minutes 42 seconds

Listed in: Business

#378: How to Define Your Brand Niche Using the ABT

Published: Sept. 26, 2022, noon
Duration: 57 minutes 13 seconds

Listed in: Business

#377: How Music Composers Use Story Structure to Captivate Listeners

Published: Sept. 19, 2022, noon
Duration: 52 minutes 48 seconds

Listed in: Business

#376: The Three Business Storytelling Habits Youll Want to Break

Published: Sept. 12, 2022, noon
Duration: 1 hour 11 minutes 41 seconds

Listed in: Business

#375: How to Make Your Own Luck With the Right Storytelling Formula

Published: Sept. 5, 2022, noon
Duration: 1 hour 2 minutes 2 seconds

Listed in: Business

#374: How to Reframe Your Business Story to Increase Your Brand Equity

Published: Aug. 29, 2022, noon
Duration: 59 minutes 7 seconds

Listed in: Business

#373: 5 Agile Conversations to Make Your Business Storytelling More Agile

Published: Aug. 22, 2022, noon
Duration: 58 minutes 52 seconds

Listed in: Business

#372: Your MBA Class on Business Storytelling in Under 60 Minutes

Published: Aug. 15, 2022, noon
Duration: 59 minutes 37 seconds

Listed in: Business

#371: How to Grow Your Brand Like a Weed With Storytelling

Published: Aug. 8, 2022, noon
Duration: 46 minutes 2 seconds

Listed in: Business

#370: How to Overcome Stigma With Your Story

Published: Aug. 1, 2022, noon
Duration: 52 minutes 58 seconds

Listed in: Business

#369: The Easiest Way to Capture Testimonial Stories

Published: July 25, 2022, noon
Duration: 54 minutes 33 seconds

Listed in: Business

#368: How Agile Storytelling is Key to Building an Engaged Community

Published: July 18, 2022, noon
Duration: 56 minutes 13 seconds

Listed in: Business

#367. How to Use Agile Communications to Scale Your Growth

Published: July 11, 2022, 6:01 a.m.
Duration: 53 minutes 19 seconds

Listed in: Business

#366: How to Use Storytelling to Sell Your Online Business

Published: July 4, 2022, noon
Duration: 48 minutes 15 seconds

Listed in: Business

#365: Video Tips for Virtual Sales and Marketing Storytelling

Published: June 27, 2022, 6:01 a.m.
Duration: 53 minutes 4 seconds

Listed in: Business

#364: How to Make Your Complex Story Simple and Compelling

Published: June 20, 2022, 6:01 a.m.
Duration: 54 minutes 13 seconds

Listed in: Business

#363: How to Use Storytelling to Create Authentic Buyer Personas

Published: June 13, 2022, 6:01 a.m.
Duration: 45 minutes 7 seconds

Listed in: Business

#362: How to Avoid the Cost of Miscommunication

Published: June 6, 2022, 6:01 a.m.
Duration: 50 minutes 18 seconds

Listed in: Business

#361: Ad Contrarian Bob Hoffman on Brand Storytelling

Published: May 30, 2022, 6:01 a.m.
Duration: 58 minutes 46 seconds

Listed in: Business

#360: How to Use Storytelling in Your Influencer Marketing

Published: May 23, 2022, 6:01 a.m.
Duration: 52 minutes 44 seconds

Listed in: Business

#359: How Body Language and Voice Skills Make Your Stories Sing

Published: May 16, 2022, 6:01 a.m.
Duration: 53 minutes 18 seconds

Listed in: Business

#358: How to Use Storytelling to Recruit and Retain High Performers

Published: May 9, 2022, 6:01 a.m.
Duration: 51 minutes 8 seconds

Listed in: Business

#357: Which Personality Archetype Best Tells Your Brand Story?

Published: May 2, 2022, 6:01 a.m.
Duration: 57 minutes 2 seconds

Listed in: Business

#356: Telling the Super Bowl LVII Story in Social Media

Published: April 25, 2022, 6:01 a.m.
Duration: 44 minutes 36 seconds

Listed in: Business

#355: How to Leverage Brand Fiction for Real ROI

Published: April 18, 2022, 6:01 a.m.
Duration: 58 minutes 18 seconds

Listed in: Business

#354: How to Fire Up Your Business Storytelling With Ignite Moments

Published: April 11, 2022, 6:01 a.m.
Duration: 46 minutes 53 seconds

Listed in: Business

#353: Is Word Painting a Thing in Your Brand Storytelling?

Published: April 4, 2022, 6:01 a.m.
Duration: 1 hour 1 minute 44 seconds

Listed in: Business

#352: The Value of Visual Metaphors in Your Brand Storytelling

Published: March 28, 2022, 6:01 a.m.
Duration: 46 minutes 57 seconds

Listed in: Business

#351: 7 Ways to Capitalize on the Direct-to-Creator Model

Published: March 21, 2022, 6:01 a.m.
Duration: 1 hour 32 minutes 45 seconds

Listed in: Business

#350: How to Craft Your Brand Story Strategy With the Story Cycle SystemTM

Published: March 14, 2022, 6:01 a.m.
Duration: 1 hour 10 minutes 46 seconds

Listed in: Business

#349: Crowdfunded Storytelling: Becoming a Big or Small Movie Mogul

Published: March 7, 2022, 7:01 a.m.
Duration: 50 minutes 25 seconds

Listed in: Business

#348: The Sale Is in the Tale: 5 Storytelling Secrets

Published: Feb. 28, 2022, 7:01 a.m.
Duration: 44 minutes 28 seconds

Listed in: Business

#347: How to Connect With Your Authentic Story Through Music

Published: Feb. 21, 2022, 7:01 a.m.
Duration: 45 minutes 53 seconds

Listed in: Business

#346: The ABTs of Branding: How to Romance Your Customer with Your Story

Published: Feb. 14, 2022, 7:01 a.m.
Duration: 41 minutes 39 seconds

Listed in: Business

#345: Storytelling and the 5-Step Perpetual Innovation Process

Published: Feb. 7, 2022, 7:01 a.m.
Duration: 53 minutes 46 seconds

Listed in: Business

#344: How to Tap Into the Innate Power of Your Brain Stories

Published: Jan. 31, 2022, 7:01 a.m.
Duration: 48 minutes 22 seconds

Listed in: Business

#343: 9 Steps to Rewiring a More Potent Story

Published: Jan. 24, 2022, 7:01 a.m.
Duration: 1 hour 18 minutes 23 seconds

Listed in: Business

#342: Is Your Origin Story Working for You?

Published: Jan. 17, 2022, 7:01 a.m.
Duration: 50 minutes 18 seconds

Listed in: Business

#341: How to Persuade a Judge and Jury Using the ABT

Published: Jan. 10, 2022, 7:01 a.m.
Duration: 51 minutes 12 seconds

Listed in: Business

#340: How to Craft an Epic Personal Story Arc for the New Year

Published: Jan. 3, 2022, 7:01 a.m.
Duration: 48 minutes 58 seconds

Listed in: Business

#339: The Power of Shared Experiences in Your Storytelling

Published: Dec. 27, 2021, 7:01 a.m.
Duration: 35 minutes 20 seconds

Listed in: Business

#338: How Great Leaders Use Intuition to Tell Their Stories

Published: Dec. 20, 2021, 7:01 a.m.
Duration: 40 minutes 50 seconds

Listed in: Business

#337: How to Turn Turmoil Into Triumph With Your Story

Published: Dec. 13, 2021, 7:01 a.m.
Duration: 45 minutes 33 seconds

Listed in: Business

#336: Make No Mistake, Youre in Sales

Published: Dec. 6, 2021, 7:01 a.m.
Duration: 45 minutes 26 seconds

Listed in: Business

#335: What Sales Stories to Tell During These Turbulent Times

Published: Nov. 29, 2021, 7:01 a.m.
Duration: 32 minutes 52 seconds

Listed in: Business

#334: How to Be a More Effective Presenter Using Storytelling

Published: Nov. 22, 2021, 7:01 a.m.
Duration: 45 minutes 13 seconds

Listed in: Business

#333: How to Pitch the Widest Net With Your Sales Story

Published: Nov. 15, 2021, 7:01 a.m.
Duration: 46 minutes 26 seconds

Listed in: Business

#322: The 6 Ways to Humanizing Your Tech Story

Published: Nov. 8, 2021, 7:01 a.m.
Duration: 53 minutes 47 seconds

Listed in: Business

#331: How to Evolve Your Brand Story as Your Customers Change

Published: Nov. 1, 2021, 6:01 a.m.
Duration: 49 minutes 22 seconds

Listed in: Business

#330: How to Close the Connection Gap With Your Story

Published: Oct. 25, 2021, 6:01 a.m.
Duration: 44 minutes 1 second

Listed in: Business

#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

Published: Oct. 18, 2021, 6:01 a.m.
Duration: 58 minutes 25 seconds

Listed in: Business

#328: How Sales Managers Use Storytelling to Coach Their Teams to Success

Published: Oct. 11, 2021, 6:01 a.m.
Duration: 45 minutes 3 seconds

Listed in: Business

#327: How Story Attracts Attention to the Unnoticed Entrepreneur

Published: Oct. 4, 2021, 6:01 a.m.
Duration: 44 minutes 18 seconds

Listed in: Business

#326: The Powerful Sales Stories a Positive Mindset Creates

Published: Sept. 27, 2021, 6:01 a.m.
Duration: 49 minutes 54 seconds

Listed in: Business

#325: How a Story Propelled Their Brand to Market Dominance

Published: Sept. 20, 2021, 6:01 a.m.
Duration: 49 minutes 19 seconds

Listed in: Business

#324: The Sales Power of a Focused Brand Story

Published: Sept. 13, 2021, 6:01 a.m.
Duration: 51 minutes 22 seconds

Listed in: Business

#323: Why the Most Skilled Storytellers Start With the ABT

Published: Sept. 6, 2021, 6:01 a.m.
Duration: 55 minutes 22 seconds

Listed in: Business

#322: How to Craft a Better Family Business Story

Published: Aug. 30, 2021, 6:01 a.m.
Duration: 52 minutes 40 seconds

Listed in: Business

#321: How to Create Clients for Life With Their Story

Published: Aug. 23, 2021, 6:01 a.m.
Duration: 39 minutes 51 seconds

Listed in: Business

#320: The Stories CEOs Are Telling That Prevent Sales

Published: Aug. 16, 2021, 6:01 a.m.
Duration: 47 minutes 21 seconds

Listed in: Business

#319: Why We Tell Ourselves Horror Stories When Were Ghosted

Published: Aug. 9, 2021, 6:01 a.m.
Duration: 52 minutes 10 seconds

Listed in: Business

#318: The One Narrative Framework You Need for Effective Business Storytelling

Published: Aug. 2, 2021, 6:01 a.m.
Duration: 40 minutes 50 seconds

Listed in: Business

#317: How to Find Your Story of Personal Fulfillment

Published: July 26, 2021, 6:01 a.m.
Duration: 1 hour 57 seconds

Listed in: Business

#316: How to Tell Your Brand Story by Just Being You

Published: July 19, 2021, 6:01 a.m.
Duration: 59 minutes 54 seconds

Listed in: Business

#315: How to Use Your Photo in Business Storytelling

Published: July 12, 2021, 6:01 a.m.
Duration: 48 minutes 57 seconds

Listed in: Business

#314: My Newfound Brother-in-Law is an International Casino Consultant

Published: July 5, 2021, 6:01 a.m.
Duration: 1 hour 2 minutes 23 seconds

Listed in: Business

#313: The Power of Playing the Fool in Business

Published: June 28, 2021, 6:01 a.m.
Duration: 59 minutes 55 seconds

Listed in: Business

#312: How to Improvise on Your Story to Thrive in Tough Times

Published: June 21, 2021, 6:01 a.m.
Duration: 51 minutes 27 seconds

Listed in: Business

#311: How to Find the Red Thread for Your Story

Published: June 14, 2021, 6:01 a.m.
Duration: 54 minutes 53 seconds

Listed in: Business

#310: How to Speak Up Without Freaking Out

Published: June 7, 2021, 6:01 a.m.
Duration: 47 minutes 46 seconds

Listed in: Business

#309: Should You Tell Your Story With Your Own Podcast?

Published: May 31, 2021, 6:01 a.m.
Duration: 48 minutes 2 seconds

Listed in: Business

#308: How the Science of Storytelling Actually Works

Published: May 24, 2021, 6:01 a.m.
Duration: 54 minutes

Listed in: Business

#307: How You Build Trust With Your Brand Storytelling

Published: May 17, 2021, 6:01 a.m.
Duration: 51 minutes 21 seconds

Listed in: Business

#306: How to Win at High Stakes Business Storytelling

Published: May 10, 2021, 6:01 a.m.
Duration: 57 minutes 39 seconds

Listed in: Business

#305: Grammy Artist Shares the Rhythm of a Good Story

Published: May 3, 2021, 6:01 a.m.
Duration: 55 minutes 44 seconds

Listed in: Business

#304: How Stuckeys is Growing by Reclaiming its Brand Story

Published: April 26, 2021, 6:01 a.m.
Duration: 50 minutes 24 seconds

Listed in: Business

#303: The 5 Laws of High-Impact Sales Presentations

Published: April 19, 2021, 6:01 a.m.
Duration: 59 minutes 51 seconds

Listed in: Business

#302: How to Make Your Stories More Accessible for Your Audiences with Neil Nelson

Published: April 12, 2021, 6:01 a.m.
Duration: 46 minutes 39 seconds

Listed in: Business

#301: How to Reinvent Your Business Story to Thrive in Chaos

Published: April 5, 2021, 6:01 a.m.
Duration: 52 minutes 56 seconds

Listed in: Business

Ten Storytelling Tips Thatll Ignite Your Sales

Published: March 29, 2021, 6:01 a.m.
Duration: 51 minutes 9 seconds

Listed in: Business

How to Use S.P.A.C.E. to Share Your Business Story

Published: March 22, 2021, 6:01 a.m.
Duration: 56 minutes 24 seconds

Listed in: Business

#298: How to Scale Your Brand Storytelling for Reach and Impact

Published: March 15, 2021, 6:01 a.m.
Duration: 50 minutes 31 seconds

Listed in: Business

#297: Business Storytelling and the Art of Practical Empathy

Published: March 8, 2021, 7:01 a.m.
Duration: 50 minutes 31 seconds

Listed in: Business

#296: The T.R.I.P.S Storytelling Framework to Drive Results

Published: March 1, 2021, 7:01 a.m.
Duration: 47 minutes 30 seconds

Listed in: Business

#295: How to Create Amazing Customer Experiences Using Story

Published: Feb. 22, 2021, 7:01 a.m.
Duration: 49 minutes 30 seconds

Listed in: Business

#294: Three Story Elements of a Winning Campaign

Published: Feb. 15, 2021, 7:01 a.m.
Duration: 44 minutes 49 seconds

Listed in: Business

#293: One Framework That Strengthens Your Business Storytelling

Published: Feb. 8, 2021, 7:02 a.m.
Duration: 52 minutes 10 seconds

Listed in: Business

#292 How to Kill It With Your Story of Kindness

Published: Feb. 1, 2021, 7:01 a.m.
Duration: 53 minutes 12 seconds

Listed in: Business

#291: How to Use Music to Share Your Story Moments

Published: Jan. 25, 2021, 7:01 a.m.
Duration: 53 minutes 21 seconds

Listed in: Business

Why Tap the Primal Brain for Storytelling?

Published: Jan. 18, 2021, 11 a.m.
Duration: 50 minutes 9 seconds

Listed in: Business

#289: 5 Lessons Learned from Over 300 Sales & Marketing Books

Published: Jan. 11, 2021, 7:01 a.m.
Duration: 1 hour 3 minutes 27 seconds

Listed in: Business

#288: Reinventing Your Career, Rewriting Your Story

Published: Jan. 4, 2021, 7:01 a.m.
Duration: 49 minutes 58 seconds

Listed in: Business

#287: Offbeat Leader? Own Your Weird With Your Story

Published: Dec. 28, 2020, 7:01 a.m.
Duration: 49 minutes 5 seconds

Listed in: Business

#286: How to Dominate Your Local Market With Your Brand Story

Published: Dec. 21, 2020, 7:01 a.m.
Duration: 42 minutes 11 seconds

Listed in: Business

#285: Can Storytelling Make Annoying Pop-Ups Work?

Published: Dec. 14, 2020, 7:01 a.m.
Duration: 54 minutes 3 seconds

Listed in: Business

#284: How to Tell the Story of What You Stand For

Published: Dec. 7, 2020, 7:01 a.m.
Duration: 59 minutes 26 seconds

Listed in: Business

#283: How to Get Customers to Instinctively Buy From You

Published: Nov. 30, 2020, 7:01 a.m.
Duration: 1 hour 34 seconds

Listed in: Business

#282: How Video Storytelling Built Billion Dollar Brands

Published: Nov. 23, 2020, 7:01 a.m.
Duration: 50 minutes 48 seconds

Listed in: Business

#281: 11 Hypnotic Words That Sell in Your Brand Storytelling

Published: Nov. 16, 2020, 7:01 a.m.
Duration: 59 minutes 36 seconds

Listed in: Business

#280: The Story Behind Successful Startups

Published: Nov. 9, 2020, 7:01 a.m.
Duration: 53 minutes 33 seconds

Listed in: Business

#279: My Brothers COVID-19 Long-Haul Journey

Published: Nov. 5, 2020, 7:01 a.m.
Duration: 34 minutes 35 seconds

Listed in: Business

#278: How Frontline Communicators Use Storytelling During COVID

Published: Nov. 2, 2020, 7:01 a.m.
Duration: 54 minutes 18 seconds

Listed in: Business

#277: Kenny Aronoffs Legendary Purpose-Driven Brand Story

Published: Oct. 26, 2020, 6:01 a.m.
Duration: 1 hour 3 minutes 28 seconds

Listed in: Business

#276: How to Tell Your Story on LinkedIn

Published: Oct. 19, 2020, 6:01 a.m.
Duration: 53 minutes 48 seconds

Listed in: Business

#275: How to Leverage AI to Amplify Your Sales Stories

Published: Oct. 12, 2020, 6:01 a.m.
Duration: 58 minutes 2 seconds

Listed in: Business

#274: Why Moments Matter in Your Storytelling

Published: Oct. 5, 2020, 6:01 a.m.
Duration: 52 minutes 27 seconds

Listed in: Business

#273: Storytelling Tools for a Stellar Podcast

Published: Sept. 28, 2020, 6:01 a.m.
Duration: 55 minutes 20 seconds

Listed in: Business

#272: Why Your Employer Brand Storytelling Must be Repelling

Published: Sept. 21, 2020, 6:01 a.m.
Duration: 48 minutes 48 seconds

Listed in: Business

#271: Can TV Entertainment Educate on Health and Societal Issues?

Published: Sept. 14, 2020, 6:01 a.m.
Duration: 1 hour 1 minute 13 seconds

Listed in: Business

#270: Behavioral Health Marketing Secrets for Engaging Virtual Events

Published: Sept. 7, 2020, 6:01 a.m.
Duration: 50 minutes 11 seconds

Listed in: Business

#269: The Role of Storytelling in Digital PR

Published: Aug. 31, 2020, 6:01 a.m.
Duration: 54 minutes 39 seconds

Listed in: Business

#268: Can Twitch be a Brand Storytelling Platform for You?

Published: Aug. 24, 2020, 6:01 a.m.
Duration: 55 minutes 1 second

Listed in: Business

#267: Brand Storytelling Russian Style

Published: Aug. 17, 2020, 6:01 a.m.
Duration: 58 minutes 54 seconds

Listed in: Business

#266: How to Find Your Brand Story of Identity and Purpose

Published: Aug. 10, 2020, 6:01 a.m.
Duration: 55 minutes 31 seconds

Listed in: Business

#265: The Benefits of Uber-Niching Your Brand Story

Published: Aug. 3, 2020, 6:01 a.m.
Duration: 59 minutes 24 seconds

Listed in: Business

#264: How to Grow Your Small Business Story During COVID-19

Published: July 30, 2020, 6:01 a.m.
Duration: 57 minutes 42 seconds

Listed in: Business

#263: How to Shine as a Podcast Guest With Your Story

Published: July 27, 2020, 6:01 a.m.
Duration: 55 minutes 1 second

Listed in: Business

#262: How to Tell Your Consultant Story

Published: July 20, 2020, 6:01 a.m.
Duration: 50 minutes 50 seconds

Listed in: Business

#261: How to Sharpen Your Story to Grow Your Career Now

Published: July 13, 2020, 6:01 a.m.
Duration: 44 minutes 31 seconds

Listed in: Business

#260: 7 Marketing Lessons From the Myth of the Plague

Published: July 6, 2020, 6:01 a.m.
Duration: 56 minutes 38 seconds

Listed in: Business

#259: Making Your Brand Story Your Customers Story

Published: June 29, 2020, 6:01 a.m.
Duration: 50 minutes 32 seconds

Listed in: Business

#258: How to Find Your Purpose-Driven Brand Story

Published: June 22, 2020, 6:01 a.m.
Duration: 44 minutes 56 seconds

Listed in: Business

#257: Words That Work in Your Brand Storytelling

Published: June 15, 2020, 6:01 a.m.
Duration: 1 hour 1 minute 30 seconds

Listed in: Business

#256: How to Overcome Your Quitting Story

Published: June 8, 2020, 6:01 a.m.
Duration: 53 minutes 35 seconds

Listed in: Business

#255: The Five Golden Storytelling Rules for Negotiating

Published: June 1, 2020, 6:01 a.m.
Duration: 1 hour 5 minutes 43 seconds

Listed in: Business

#254: Unveiling Your Brand Story During the COVID Road of Trials

Published: May 25, 2020, 6:01 a.m.
Duration: 1 hour 7 minutes 5 seconds

Listed in: Business

#253: How Agencies Survive COVID-19

Published: May 18, 2020, 6:01 a.m.
Duration: 42 minutes 10 seconds

Listed in: Business

#252: How to Amplify Your Brand Storytelling With Interactive Content

Published: May 11, 2020, 6:01 a.m.
Duration: 55 minutes 9 seconds

Listed in: Business

#251: Family Business and Crisis Communications Through COVID-19

Published: May 8, 2020, 6:01 a.m.
Duration: 38 minutes 49 seconds

Listed in: Business

#250: How to Grow Your Business With Bewitching Brand Storytelling

Published: May 4, 2020, 10:45 p.m.
Duration: 1 hour 8 minutes 56 seconds

Listed in: Business

#249: How to Flex Your Brand Story During COVID-19

Published: April 27, 2020, 6:01 a.m.
Duration: 42 minutes 2 seconds

Listed in: Business

#248: The Story of My Brother's Battle With COVID-19

Published: April 22, 2020, 6:01 a.m.
Duration: 1 hour 15 minutes 38 seconds

Listed in: Business

#247: How to Pivot With Your Digital Storytelling Due to COVID-19

Published: April 20, 2020, 6:01 a.m.
Duration: 56 minutes 39 seconds

Listed in: Business

#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling

Published: April 8, 2020, 6:01 a.m.
Duration: 42 minutes 5 seconds

Listed in: Business

#245: COVID-19: How Meditation Will Strengthen Your Storytelling

Published: April 8, 2020, 6:01 a.m.
Duration: 1 hour 1 minute 31 seconds

Listed in: Business

#246: COVID-19: How to Stay Connected With Your Online Community

Published: April 8, 2020, 6:01 a.m.
Duration: 41 minutes 11 seconds

Listed in: Business

#243: How to Keep Sharing Your Stories Through COVID-19

Published: April 6, 2020, 6:01 a.m.
Duration: 55 minutes 13 seconds

Listed in: Business

#242: 5 Tactics to Convincingly Share a Data Story

Published: March 30, 2020, 6:01 a.m.
Duration: 1 hour 3 minutes 42 seconds

Listed in: Business

#241: How to Unlock the Purpose Advantage With Your Brand Story

Published: March 23, 2020, 6:01 a.m.
Duration: 56 minutes 35 seconds

Listed in: Business

#240: How the Worlds Most Admired Brands Tell Their Stories

Published: March 16, 2020, 6:01 a.m.
Duration: 1 hour 8 minutes 49 seconds

Listed in: Business

#239: Evolutionary Storytelling: Beyond Us vs Them

Published: March 9, 2020, 6:01 a.m.
Duration: 54 minutes 56 seconds

Listed in: Business

#238: How to Overcome Lifes Body Blows With Your Story

Published: March 2, 2020, 7:01 a.m.
Duration: 57 minutes 48 seconds

Listed in: Business

#237: How to Share a Healthy Brand Origin Story

Published: Feb. 24, 2020, 7:01 a.m.
Duration: 1 hour 10 minutes 31 seconds

Listed in: Business

#236: Strategies for Powerful Storytelling on Social Media

Published: Feb. 17, 2020, 7:01 a.m.
Duration: 1 hour 26 seconds

Listed in: Business

#235: How Your Purpose-Driven Brand Story Can Triple Your Growth

Published: Feb. 10, 2020, 7:01 a.m.
Duration: 1 hour 33 minutes 14 seconds

Listed in: Business

#234: The 5 Myths Trump Uses to Wield Power

Published: Feb. 3, 2020, 7:01 a.m.
Duration: 1 hour 2 minutes 41 seconds

Listed in: Business

#233: Can You Recession-Proof Your Brand Story?

Published: Jan. 27, 2020, 7:01 a.m.
Duration: 1 hour 1 minute 27 seconds

Listed in: Business

#232: Peanut Butter and the Power of a Purposeful Brand Story

Published: Jan. 20, 2020, 7:01 a.m.
Duration: 58 minutes 30 seconds

Listed in: Business

#231: How to Tell a Purpose-Driven Brand Story That Works

Published: Jan. 13, 2020, 7:01 a.m.
Duration: 1 hour 13 minutes 59 seconds

Listed in: Business

#230: How to Use Brand Storytelling to Ignite Your Startup

Published: Jan. 6, 2020, 7:01 a.m.
Duration: 57 minutes 5 seconds

Listed in: Business

#229: How to Tell Powerful Brand Stories With Video

Published: Dec. 30, 2019, 7:01 a.m.
Duration: 1 hour 12 minutes 53 seconds

Listed in: Business

#228: How to Use Visuals to Amplify Your Storytelling

Published: Dec. 23, 2019, 7:01 a.m.
Duration: 1 hour 4 minutes 3 seconds

Listed in: Business

#227 How to Prepare for a Media Interview Like a Boss

Published: Dec. 16, 2019, 7:01 a.m.
Duration: 1 hour 5 minutes 5 seconds

Listed in: Business

#226 Whats the Difference Between Rhetoric vs Narrative, Spin vs Story?

Published: Dec. 9, 2019, 7:01 a.m.
Duration: 1 hour 4 minutes 8 seconds

Listed in: Business

#225 Simple vs Complex Narratives: Which Works Better?

Published: Dec. 2, 2019, 7:01 a.m.
Duration: 1 hour 5 minutes 48 seconds

Listed in: Business

#224 How Barefoot Wines Grows Through Business Audio Theater

Published: Nov. 25, 2019, 7:01 a.m.
Duration: 1 hour 2 minutes 4 seconds

Listed in: Business

#223 How to Storytell to Generation Z

Published: Nov. 18, 2019, 7:01 a.m.
Duration: 1 hour 5 minutes 11 seconds

Listed in: Business

#222 Why Your Brand Storytelling Needs to be Familiar, But Novel

Published: Nov. 11, 2019, 7:01 a.m.
Duration: 57 minutes 8 seconds

Listed in: Business

#221 How to Align Employees With Your Brand Story

Published: Nov. 4, 2019, 7:01 a.m.
Duration: 45 minutes 46 seconds

Listed in: Business

#220 How to Turn Adversaries Into Allies With Your Storytelling

Published: Oct. 28, 2019, 6:01 a.m.
Duration: 1 hour 2 minutes 4 seconds

Listed in: Business

#219 Can Story Structure Make Your Content Viral?

Published: Oct. 21, 2019, 6:01 a.m.
Duration: 57 minutes 44 seconds

Listed in: Business

#218 You Never Know Where Your Story Will Take You

Published: Oct. 14, 2019, 6:01 a.m.
Duration: 50 minutes 47 seconds

Listed in: Business

#217 10 Stories Purpose-Driven Leaders Tell

Published: Oct. 7, 2019, 6:01 a.m.
Duration: 53 minutes 33 seconds

Listed in: Business

#216 How to Amp Up Your Stories for Purpose-Driven Brand Marketing

Published: Sept. 30, 2019, 6:01 a.m.
Duration: 1 hour 40 seconds

Listed in: Business

#215 Why Your Audiences Voice is Crucial in Your Storytelling

Published: Sept. 23, 2019, 6:01 a.m.
Duration: 1 hour 3 minutes 6 seconds

Listed in: Business

#214 How HBOs Real Sports Tells Stories on Purpose

Published: Sept. 16, 2019, 6:01 a.m.
Duration: 49 minutes 55 seconds

Listed in: Business

#213 Why Brand Storytelling is an Endurance Sport

Published: Sept. 9, 2019, 6:01 a.m.
Duration: 49 minutes 41 seconds

Listed in: Business

#212 Learn How to Excel Through the Stories You Tell

Published: Sept. 2, 2019, 6:01 a.m.
Duration: 51 minutes 38 seconds

Listed in: Business

#211 How to Use the Transformative Power of Story for Social Causes

Published: Aug. 26, 2019, 6:01 a.m.
Duration: 1 hour 10 minutes 11 seconds

Listed in: Business

#210 How to Disrupt the Publishing Industry With Your Book

Published: Aug. 19, 2019, 6:01 a.m.
Duration: 48 minutes 13 seconds

Listed in: Business

#209 How Selfless Service Will Grow Your Brand Story

Published: Aug. 12, 2019, 6:01 a.m.
Duration: 1 hour 6 minutes 10 seconds

Listed in: Business

#208 How to Turn Your Side Hustle Story Into an Epic Success

Published: Aug. 5, 2019, 6:01 a.m.
Duration: 49 minutes 51 seconds

Listed in: Business

# 207 What Brand Stories Women Want to Hear

Published: July 29, 2019, 6:01 a.m.
Duration: 50 minutes 8 seconds

Listed in: Business

# 206 How Storytelling Turns Argument Into a Positive Discussion

Published: July 22, 2019, 6:01 a.m.
Duration: 1 hour 1 minute 29 seconds

Listed in: Business

#205 How to Compound the Growth of Your B2B Brand with Storytelling

Published: July 15, 2019, 6:01 a.m.
Duration: 44 minutes 52 seconds

Listed in: Business

#204 How to Apply the Art of Visual Storytelling

Published: July 8, 2019, 6:01 a.m.
Duration: 46 minutes 42 seconds

Listed in: Business

#203 How to Use Storytelling to Change Entrenched Views

Published: July 1, 2019, 6:01 a.m.
Duration: 1 hour 7 seconds

Listed in: Business

#202 How to Tell Short Stories When the Stakes are High

Published: June 24, 2019, 2:50 p.m.
Duration: 1 hour 1 minute 11 seconds

Listed in: Business

#201 Why Your Brand Story is Essential for Survival

Published: June 17, 2019, 6:01 a.m.
Duration: 56 minutes 17 seconds

Listed in: Business

#200 How to Use Storytelling in Your Direct Response Advertising

Published: June 10, 2019, 6:01 a.m.
Duration: 1 hour 2 minutes 14 seconds

Listed in: Business

#199 How to Use the ABT to Focus Your Brand Stories

Published: June 3, 2019, 6:01 a.m.
Duration: 47 minutes 52 seconds

Listed in: Business

#198 How to Inspire People With Your Purpose-Driven Brand Story

Published: May 27, 2019, 6:01 a.m.
Duration: 53 minutes 25 seconds

Listed in: Business

#197 How to Turn the Mundane Into Novelty with Your Storytelling

Published: May 20, 2019, 6:01 a.m.
Duration: 1 hour 1 minute 19 seconds

Listed in: Business

#196 What Leadership Stories You Can Learn From a Symphonic Orchestra

Published: May 13, 2019, 6:01 a.m.
Duration: 1 hour 5 minutes 22 seconds

Listed in: Business

#195 How to Get Your Story Found Online

Published: May 6, 2019, 6:01 a.m.
Duration: 55 minutes 52 seconds

Listed in: Business

#194 How to Create a Healthy Brand Story

Published: April 29, 2019, 6:01 a.m.
Duration: 54 minutes 57 seconds

Listed in: Business

#193: How to Harness the Energy of Story to Drive Your Brand

Published: April 22, 2019, 6:01 a.m.
Duration: 1 hour 1 minute 59 seconds

Listed in: Business

#192: How to Immerse an Audience in Your Brand Story

Published: April 15, 2019, 6:01 a.m.
Duration: 51 minutes 33 seconds

Listed in: Business

#191: How to Wake the World With Your Purpose-Driven Brand Story

Published: April 8, 2019, 6:01 a.m.
Duration: 55 minutes 11 seconds

Eighteen years ago, Chad Gabriel started out as a webmaster for Tuthill and eventually moved up the leadership ladder to his current role as Sherpa of Purpose \\u2014 an ambassador of the company\\u2019s mission to wake the world. He is also the host and narrator of a documentary series, "The Search for Aliveness" where he features incredible, real-life stories from different people from all over the world, talking about their distinct views on what makes them feel alive.

On this week\'s show, Chad will share his team\\u2019s insights learned from creating a documentary series on aliveness and how we can wake up to our world and the life we truly were meant to live.

As Tuthill says, "Aliveness is an energy, a belief and a way of life that brings passion to everything we do. It exists in everyone, everywhere. As children, we imagined we could do or be anything, but as we grow and learn many of us are conditioned to believe that the aspirations we had are impossible, dimming our spark and losing the chance to live the life we were born to live."

Chad will inspire you to look within yourself and silence the negative stories you used to believe in. Through this, you can reveal your true purpose and use it to direct yourself along the path where you can start living the life you want to live.

\\u201cThe fruits are in the roots.\\u201d \\u2014Chad Gabriel

By discovering your purpose, you can invigorate stories of passion and aliveness in your brand and translate that passion into the work that you do, to the people you work with and into the products and services that you offer.

Listen to this week\\u2019s episode to start waking the world with your purpose, with your aliveness, and with your authentic brand story.

\\u201cPeople can create the lives they want to live through awareness and choice.\\u201d \\u2014Chad Gabriel

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#190: Why, How and When to Evolve Your Brand Story

Published: April 1, 2019, 6:01 a.m.
Duration: 57 minutes 58 seconds

Listed in: Business

#189: How to Re-write Your Internal Stories Through Hypnosis

Published: March 25, 2019, 6:01 a.m.
Duration: 1 hour 3 minutes 36 seconds

Listed in: Business

#188: How Storytelling is Attracting More Female Scientists

Published: March 18, 2019, 6:01 a.m.
Duration: 54 minutes 41 seconds

The real question is: how do you make people actually care about the amazing findings science brings us? How do you create context for complex subjects that captivates our divided, hurried attention?

The answer is revealed in this week\\u2019s Business of Story by our guest, Dr. Ghina Halabi, Ph.D. She is a Space Scientist at Cambridge University, founder of shespeakscience.com and the first Ph.D. Astrophysicist to graduate from the American University in Lebanon.

She shares her story as a young woman fighting to create opportunity in a sea of people trying to find their place under the sun. Learn why we shouldn\'t be afraid of challenges and how a mere curiosity can lead to the discovery of who you are designed to become.

"This is how I\\u2019ve lived my life so far. Enjoying a challenge, overcoming it and moving on to the next thing." \\u2014Dr. Ghina Halabi

Dr. Halabi will speak on her perspective about how we are all products of stardust, and that celestial bodies have their own life cycles and stories, just as humans do. Her discovery of the golden thread that connects everything together will be the greatest tool you can share on your own journey to help you overcome your \\u201cstory phobia\\u201d.

"Story is the heart of Science." \\u2014Dr. Ghina Halabi

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#187: How to Build Customer Loyalty Through a Shared Brand Narrative

Published: March 11, 2019, 6:01 a.m.
Duration: 49 minutes 58 seconds

We\'ve heard customer loyalty discussed often, but it\'s not one associated with many modern-day brands. Therefore, on this week\'s show we\'re breaking down what customer loyalty really means and how you can build it with your brand story.

Our guide is an expert at exploring the power of a shared brand narrative in building customer\\xa0loyalty.\\xa0Barry Kirk is the vice president of strategy at Maritz Loyalty, a consultancy that uses behavioral and decisions sciences to build customer loyalty for their clients. Barry uses a multi-loyalty framework to create ritual use of your offering by your customers. And he\'s sharing that with us, so you can use it too.

Barry will explore where values and loyalty go hand-in -hand and differentiates loyalty marketing from the 80\'s versus today. Here\'s a hint: people don\\u2019t choose based on the brand, but on the brand that provides the most compelling story.

Give\\xa0employees the opportunity to be human with their customers. After all, it\\u2019s not all about having the best product, but on having the most compelling experience. \\u2014Barry Kirk

Find out how you can turn your customers\\u2019 loyalty from transactional to relational, and from passive to active.\\xa0

We\'re also getting a bit tropical in this episode. Barry will lead you inside the cobwebs of a fixture in American history and culture, a tiki bar, to share how it may be the ultimate expression of storytelling in business. So grab your mai tai and tune in.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#186: How the Medium Magnifies Your Message

Published: March 4, 2019, 7:01 a.m.
Duration: 1 hour 1 minute 12 seconds

Pete is the founder and Chief Creative Officer of Digital Surgeons, a design company that helps its partners design forward-thinking brands, business models and experiences. They design brand experiences for notable companies including Lego, The US Open, and Sabra.

Pete believes that creativity and curiosity have the power to not only change people personally and professionally, but that it can also change the planet.\\xa0

"What better way to tell a story of who you are than how you express yourself, how you dress, how you show yourself to the world?" \\u2014 Pete Sena

What message is your medium sending, and are you using it effectively?

Learn how Digital Surgeons\' brand storytelling process leads with empathy to strengthen and enhance customer experiences and opportunities. They\'ve mastered the art and power of using technology for storytelling.\\xa0

"I could shake my reality and others\\u2019 reality by writing codes in the computer." \\u2014Pete Sena

He takes us on a journey of how they did all of this with one of my favorite brands, Camelbak, the hearty hydration company that seems nearly ubiquitous with hiking and the great outdoors.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How to Grow Your Brand Via Transmedia Storytelling

Published: Feb. 25, 2019, 7:01 a.m.
Duration: 54 minutes 28 seconds

But the concern is if we tell the same story from a non-linear approach framed with different perspectives and media,\\xa0will it be as effective? We\'ll get the answer straight from the man who pioneered transmedia storytelling, otherwise known as "Cine Experiences", Zeke Zelker.

Zeke Zelker is an award-winning filmmaker who produced the first transmedia project, Pandemic, at the Sundance Film Festival. His current project, Billboard, goes beyond any movie experience as it is aired in a multitude of ways via different platforms.

\\u201cLearn how to succeed by learning as you go.\\u201d \\u2014Zeke Zelker

Billboard is first featured in social media, then segues to live events and eventually evolves into a web series. Finally, it turns into a feature film, then a game, while different brands get to ride along the myriad events and utilize these platforms to showcase their own brand stories.

In this week\\u2019s episode, Zeke will share how his childhood experiences growing up in an amusement park shaped his unique perspective for transmedia storytelling. Through this approach, you can also co-create and tell a story creatively that\\u2019s completely different from how other brands are doing it.

\\u201cTake your ego out and listen to your audience. Test things, break things, make things.\\u201d \\u2014Zeke Zelker

As he relives the three major lessons he learned growing up in a Pennsylvania amusement park, Zeke shares his four phases of creation, which you can use as a guide to create your own brand stories through transmedia storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How to Open Minds With Your Brand Story

Published: Feb. 18, 2019, 7:01 a.m.
Duration: 57 minutes 44 seconds

Listed in: Business

How Your Stories Can Unite Divided People

Published: Feb. 11, 2019, 7:01 a.m.
Duration: 57 minutes 18 seconds

It is a privilege to have Jonathan Haidt on this week\'s Business of Story podcast. Jonathan is an American social psychologist who wrote the book The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom. In this book, he explored the relationship between modern science and ancient philosophies like Buddhism and Stoicism. Using the metaphor of the elephant and the rider, he rationalized that the subconscious mind is constantly at war with our conscious mind. That\'s the reason why our actions are often the exact opposite of what we\'re thinking or feeling.

What is it that divides us?\\xa0Jonathan touches on the subject in his book\\xa0The Righteous Mind: Why Good People are Divided By Politics and Religion, showcasing how moral judgments arise from gut feelings, and why many of us have such different intuitions about right and wrong.

In his new book, The Coddling of the American Mind: How Good Intentions and Bad Ideas are Setting Up a Generation for Failure, Haidt, with his co-author Greg Lukianoff, the president of the Foundation for Individual Rights in Education, reveal how we can overcome the polarization we\\u2019re now seeing in universities as the iGen. Or Gen Z, kids born in 1995 and beyond.

How can we conquer this division through storytelling and link our worlds together? In this episode, find out how the stories we tell ourselves influence the varying truths we live in our everyday lives.\\xa0\\xa0How can you use storytelling to connect our internal and external divides?

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

182: How Defense Attorneys Use Cinematic Storytelling to Secure Reduced Sentences

Published: Feb. 4, 2019, 7:01 a.m.
Duration: 57 minutes 40 seconds

Even if sentencing doesn\'t pertain to your life at this moment, Doug will entertain and enlighten you through his documentaries that will make you look at some of the convicts in a different light. It reminds us that we don\'t have the whole picture; they are often depicted as "bad people", yet they are also humans with stories worth hearing.

Learn how to induce empathy in your audience, which could persuade your listeners to make different decisions. Doug also shares the 3 primary elements to make a story cinematic. By knowing these elements, you can find a more compelling way to tell stories.

Tune in to this week\'s show and learn a thing or two on how we can speak the truth, show the truth, and live out the truth surrounding people\\u2019s life journeys. In doing so, we\\u2019ll find out how to be more understanding and empathetic, helping us arrive at fairer judgments and sounder decisions.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How Defense Attorneys Use Cinematic Storytelling to Secure Reduced Sentences

Published: Feb. 4, 2019, 7:01 a.m.
Duration: 57 minutes 40 seconds

Even if sentencing doesn't pertain to your life at this moment, Doug will entertain and enlighten you through his documentaries that will make you look at some of the convicts in a different light. It reminds us that we don't have the whole picture; they are often depicted as "bad people", yet they are also humans with stories worth hearing.

Learn how to induce empathy in your audience, which could persuade your listeners to make different decisions. Doug also shares the 3 primary elements to make a story cinematic. By knowing these elements, you can find a more compelling way to tell stories.

Tune in to this week's show and learn a thing or two on how we can speak the truth, show the truth, and live out the truth surrounding people’s life journeys. In doing so, we’ll find out how to be more understanding and empathetic, helping us arrive at fairer judgments and sounder decisions.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

-->

Listed in: Business

Why A Clear Brand Story Gets You Heard and Referred

Published: Jan. 28, 2019, 7:01 a.m.
Duration: 1 hour 2 minutes 56 seconds

Our guest this week teaches us how to be an emerging, victorious voice in a noisy market by clarifying our message. Steve Woodruff is a professional coach and author of the book, Clarity Wins: Get Heard, Get Referred. He provides consultation services to professionals who need help discovering their perfect fit.

Famously known as the King of Clarity, he believes that every business or professional needs focus and clarity of purpose. This is essential to advance in a noisy market.

Steve teaches professionals how to have fresh focus and develop clear messaging. His goal is to get your voices heard and emerge. When you are truly heard, you captivate the right audience who will eventually refer you to new opportunities.

The great news is that in order to master a critical soft skill, you only need to build on your communication capabilities through storytelling.\\xa0When you master storytelling, you\\u2019re hitting the jackpot in building on one of the most in-demand soft skills in these modern times: communication. Tune in and let\\u2019s apply clarity in our messaging and business storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How to be an Authentic Brand Storyteller on Social Media

Published: Jan. 21, 2019, 7:01 a.m.
Duration: 57 minutes 38 seconds

Wanita is an African Kiwi and a social media professional who founded The Online Business Academy and an annual Social Media Conference New Zealand, where I\'m honored to be a speaker. She tours the world to speak and teach different businesses and organizations about social media marketing. Her travels became a great medium for her to experience the world first hand, which enabled her to learn different ways to tell a story with authenticity and integrity. Both qualities are essential in ensuring the success of storytelling in social media.\\xa0

On this show, Wanita will share how authentic storytelling is essential in growing your online following. She\\u2019ll teach you how you can be genuine in your communication and still get your points across. You\'ll also learn how to tell stories based on what your heroes (aka your customers) really want and need, as part of your business branding.\\xa0

As we discuss how I grow my following on the Business of Story, I share the origin story of the Story Cycle System --\\xa0 the 12 Steps in Campbell\\u2019s The Hero\\u2019s Journey, which I refined into 10 shorter steps to fit into the business world.\\xa0

Because when you focus on using the steps of the Story Cycle System, your social media marketing and communications can become easier\\xa0 by using your power of narrative intuition.\\xa0

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How to Draw out Your Genius With Visual Storytelling

Published: Jan. 14, 2019, 7:01 a.m.
Duration: 52 minutes 5 seconds

Listed in: Business

How Leadership Storytelling Will Build a Family Business

Published: Jan. 7, 2019, 7:01 a.m.
Duration: 58 minutes 17 seconds

Years ago, I was a football game watching my son, where I met this week\'s guest, Pete Walsh. I was at a point in life contemplating whether I was stuck or if I was being nudged to a deeper calling. Little did I know that the universe was listening to my subconscious desires. Sometimes, you meet someone who can light the path for you and show you the way.\\xa0Pete was that person for me, and has been instrumental in my transition from the advertising world to speaking and brand story workshops with Business of Story.

Pete Walsh is a leadership coach who came from a prominent family business. He\'s also the author of the book Coach To Win The Leadership Game. Pete is a firm believer that a family doesn\\u2019t just happen in the bloodline, it can also be in small groups: a group of people caring about one another, believing the same thing, pursuing the same goal, is a family.

He also believes that when people come together and learn to have \\u201cproductive conflict\\u201d, build off each other\\u2019s unique styles, then they can make a powerful team. Pete will teach us how to become a detached observer and a reflective practitioner so we can listen to the stories we are telling ourselves. He can push you out of your comfort zone and make you say, \\u201cThat is not my story. This is my new story.\\u201d

In this episode, understand the important role of leadership storytelling in the attainment of success in business. Life is indeed short. And because it is, we are all encouraged to stop telling ourselves the wrong stories.\\xa0Take responsibility for your happiness and live on the tagline: \\u201cdestroy the competition, not the family.\\u201d

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

The Power of Self-Narrative to Design Your Future

Published: Dec. 31, 2018, 7:01 a.m.
Duration: 51 minutes 22 seconds

Let\\u2019s welcome 2019 as warmly as we welcome our guest today, Andrea Cadelli, author of Life After This. Andrea is a storytelling coach dedicated to helping people achieve positive transformation. She is also a director, producer, and the founder and CEO of Newcastle Media.\\xa0

As she talks about that one point in her life when she was at her darkest, she aims to impart the 6 steps she took to rise above the pit. She calls these steps the 6 heart fire stories. Andrea\\xa0will also teach us how to write our own heart fire stories, how to live into those to achieve just about anything you wish to achieve \\u2013 which is our goal for 2019.\\xa0

Life is filled with inevitable events. When we deal with difficult times, all we can do is to try to get through and overcome them. Through this episode, we hope to ignite emotions, inspire change, and influence results simply by sharing our stories. Learn how to write your own "Be statements" and internalize that one thing we all have within ourselves that can push us over the top.\\xa0

Let\\u2019s all start the new year living out our own self-narratives.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

The Seven Stories You Need to Tell to Sell

Published: Dec. 24, 2018, 7:01 a.m.
Duration: 1 hour 3 minutes 27 seconds

The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling.

When is a particular story applicable for a specific type of audience?

Mike Adams joins me on this week\'s episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book, Seven Stories Every Salesperson Must Tell. He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton.

In the show, we\'ll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we\\u2019ve already been practicing them. All we need is to identify the story that works for us and how to tell it.\\xa0

And if you\'re not a salesperson, don\'t worry. Any profession needs to sell their services in some way. Mike believes that our backgrounds are not a hindrance or a limitation. After all, whether you\\u2019re an engineer, a doctor, a pilot - you can also be a salesperson. Just like our guest today, Mike Adams.\\xa0

Tune in to find out how to use storytelling for sales by mastering seven different stories for your\\xa0business.\\xa0

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

\\xa0

'

-->

Listed in: Business

How to Reframe Failure Into Stories of Success

Published: Dec. 17, 2018, 7:01 a.m.
Duration: 53 minutes 17 seconds

Listed in: Business

How to Find Your Storytelling Voice

Published: Dec. 10, 2018, 7:01 a.m.
Duration: 55 minutes 52 seconds

How we tell a story vocally is just as important, perhaps even more important, than the story itself. Your voice\'s pitch and speed contribute to what others perceive as inauthentic and what we trust. That\'s a skill that must inherently be ingrained into our primal minds. It takes some serious vocal awareness, disclipline and dedication to master it.

My guest is Arthur Samuel Joseph, founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world\\u2019s foremost communication strategists and authorities on the human voice.\\xa0He\\u2019s coached talented individuals like Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, Kareem Abdul Jabbar, and many more.

His voice and leadership training program, Vocal Awareness, teaches Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership presence and personal presence.\\xa0

Tune in to hear Arthur Samuel Joseph, world renown voice coach to the stars, teach you techniques on how to use your most powerful but underutilized instrument (your voice) to bring sincerity, depth and persuasion to your business storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How to Use Brand Storytelling for Guerrilla Marketing

Published: Dec. 3, 2018, 7:01 a.m.
Duration: 45 minutes 11 seconds

In 2013, their journey took a drastic turn as they decided to create careers as touring stage performers. In their usual innovative fashion, they used their well-rehearsed approach of \\u2018guerrilla busking\\u2019 to create a media splash and reach more fans than ever before.

Cue their most daring \\u2018Guerrilla Busking\\u2019 mission to date,\\xa0the eventual success of which would elevate them to national recognition. The stunt was picked up and reported by The Sunday Times\\xa0and triggered a series of events that saw them eventually touring across the world.

The aim of that mission was simple: Busk their way on stage with two-time Grammy award-winning Nashville band \\u2018Old Crow Medicine Show\\u2019.\\xa0How? Follow them to every date of their UK tour busking to their audiences on the streets and sleeping in a small van in the freezing depths of British winter in the hopes of earning the band\'s respect and eventually getting invited on stage.\\xa0The whole thing was filmed for a self-made documentary that never got released.

Now, on the brink of their first official debut album, they are releasing that documentary footage as a part of a new docu-series that documents and compares their struggles to forge careers in the music industry then & now.\\xa0The new album is set to release in Spring 2019 and is being produced with the help of their fanbase.\\xa0

CC Smugglers started off as young British street performers. Over the years, their infamously engaging live performances and innovative brand of self-promotion saw them take the show on to stages and audiences across the world.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How to Craft Your Brand Story to be Nimble

Published: Nov. 26, 2018, 7:01 a.m.
Duration: 54 minutes 21 seconds

On this week\'s episode, Jon Ferrara, founder of Nimble CRM, shares how they used the Story Cycle to help clarify their brand story, amplify their impact and simplify their lives. Jon is an entrepreneur who made his mark in the business world by creating and ultimately selling GoldMine,\\xa0a Sales Force Automation and CRM software. But after a near-death experience, he realized early retirement wasn\'t for him. Instead, he set out to redefine customer relationship management by creating an online platform that grows organically with the growth of its users\' social communities and email contacts.

But can Nimble really be that effective and separate itself from the competition? Jon and I explore the brand story of Nimble using the Story Cycle System\\u2122, and how he has differentiated Nimble in a crowded market to be an award-winning CRM used by 140,000+ professionals worldwide. You\'ll feel inspired to work on differentiating your brand too.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How Tiny Proverbs Have Huge Impact in Your Business Storytelling

Published: Nov. 19, 2018, 7:01 a.m.
Duration: 52 minutes 51 seconds

Listed in: Business

How to Use Storytelling for Optimal Personal Performance

Published: Nov. 12, 2018, 7:01 a.m.
Duration: 1 hour 14 seconds

But how exactly do our brains come up with these stories? And, have you ever stopped to think about what stories you tell yourself? Today, we\\u2019ll be going inside the depths of our minds to understand the Applied Science of Story.

Our guest for this week\'s show is Dr. Ron Bonnstetter, senior vice president of research and development for Target Training International and professor emeritus of University of Nebraska \\u2013 Lincoln, who has dedicated 3 decades of his life to research cognitive neurology. His team uses real-time EEG (electroencephalogram) tests that scan human brains and studies brain-based findings that inform human interactions. He and his team of research scientists are all working to uncover the meaning behind our human attribute database.\\xa0

Recently, Ron Bonnstetter and his team snapped a bathing cap-like apparatus on my skull with 57 electrodes to measure my emotional quotient, or what is called emotional intelligence.\\xa0Your EQ is the level of your ability to understand other people, what motivates them and how to work cooperatively with them.

For most people, emotional intelligence (EQ) is more important than one\\u2019s intelligence (IQ), because as individuals, our success depends on our ability to read other people\\u2019s signals and react appropriately to them. Our optimal personal performance is often measured most accurately by how we score on our emotional quotient.

I think of EQ as a measure of how well you read other people and accurately identify their story. The test they gave me at TTI measured my initial emotional response to stimuli \\u2013 my gut instinct\\u2013 compared to my immediate second response which is more logical. They look at how much similar these two reactions are, or what is the gap between them: We tell ourselves one story but actually believe something different.

In this episode, Dr. Ron Bonnstetter will take us inside the brain, sharing what they have learned over the past six years on how we process stories to live our optimum life. He also shares the result of the EEG test he performed on me including the 3 major outcomes and how we can differentiate knowledge from understanding.\\xa0

Don\'t forget to take your own emotional quotient study online for FREE, thanks to a special link made available to our Business of Story listeners:\\xa0http://bit.ly/yourtti

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How To Advance Your Education and Life With Storytelling

Published: Nov. 5, 2018, 7:01 a.m.
Duration: 56 minutes 35 seconds

With the influx of new technology, it is no surprise why a huge need for storytelling has been stirred. A lot of ideas swarming inside the great minds of innovative thinkers are going down the drain, unnoticed. The main culprit lies in the absence of a binding ingredient, essential in connecting us together through stories.\\xa0

On this week\'s show, we have someone who is pioneering the ancient skill of storytelling in upper education.\\xa0Liz Warren is the Faculty Director and Co-Founder of the Storytelling Institute at South Mountain Community in Phoenix, Arizona, an\\xa0institute helping students use storytelling to advance their career and life. Liz\'s textbook,\\xa0The Oral Tradition Today: An Introduction to the Art of Storytelling\\xa0is used at colleges around the nation.

In this show, we will learn tips that can be immediately implemented to be a notable storyteller, plus a few assignments we can start on our own to take part in learning about storytelling as a jump start in advancing our lives.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How to Develop Your Leadership Story

Published: Oct. 29, 2018, 6:01 a.m.
Duration: 41 minutes 9 seconds

Listed in: Business

For Want of a Story, the Democrats Kingdom will be Lost

Published: Oct. 22, 2018, 6:01 a.m.
Duration: 1 hour 6 minutes 25 seconds

From his post: "Rather\\xa0than presenting a clear\\xa0ABT structured narrative\\xa0(Kavanaugh wants to be a Supreme Court judge AND a supreme court judge needs to have the right temperament, BUT he doesn\\u2019t, THEREFORE he needs to be rejected), they took a shotgun approach and ended up with a\\xa0laundry list of complaints."

A revelation hit me at the beginning of the show taken from one of my favorite poems,\\xa0For Want of a Nail,\\xa0that, at least to me, sums the problem with the Democratic Party\'s approach to communications.

For Want of a Story

For want of a story, the vision was lost.
For want of a vision, meaning was lost.
For want of meaning, emotion was lost.
For want of emotion, empathy was lost.
For want of empathy, connection was lost.
For want of connection, camaraderie was lost.
For want of camaraderie,\\xa0the mission was lost.
For want of a mission, the election was lost.
All for the want of a simple story.

For want of a story doesn\'t just happen to Democrats. It happens to all of us. If you\'re uncertain where to start with your presentation, speech, whitepaper, website...any communications...use the And, But & Therefore narrative structure to find your focus. Land on your one-word theme (Like the Dems. should\'ve focused on "temperament" in the Kavanaugh hearings), and captivate your audience.

On today\'s show, Dr. Randy Olson shares with you the wonderful journey of telling stories not OF Science but ABOUT Science. He is a Harvard Ph. D. evolutionary biologist who gave up tenure at the University of New Hampshire to study filmmaking at the University of Southern California. He has created three documentaries and written three books to help scientist become better communicators using the power of story.

Olson also consulted with the Hillary campaign and cautioned them that they\'d lose to Trump if they didn\'t get their story straight. The rest is history, and you can hear Olson here on this special episode of the Business of Story the day after Trump\'s election to the White House where he reveals the secret behind Trump\'s narrative intuition.

My goal with that particular episode was to help listeners understand the magic to combat the spell.

Today, let\\u2019s unravel the secrets of telling stories that do make a point, and understand the old and overused but often understated line, \\u201cless is more.\\u201d

\\xa0

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

How Truth Is Your Most Powerful Storytelling Element

Published: Oct. 15, 2018, 6:01 a.m.
Duration: 59 minutes 5 seconds

Truth is the most powerful tool every storyteller can use when they want to win the hearts of their audience.\\xa0

Director Randy Murray is the man behind the scenes and success of Dr. David Brill\'s political ad featuring six siblings who rebelled against their brother, Paul Gosar, and encouraged the public to oust him as their Arizona Congressman.

These 6 siblings used nothing but pure, honest words, and told the public a story of a family and how they struggled with the truth they all had to live with. They wanted to tell the world what is really happening in the hopes that the rebellion will end up saving not only the people of Arizona, but will also put a permanent end to their brother\\u2019s evil ways.

Today, Director Murray will teach us how we can turn the truth into the most compelling element to create a hit story of all time.\\xa0Our guest on this week\'s show, Randy Murray, unravels the shocking revelation that truth, in its deepest essence, is actually the best tool any storyteller can use in this lifetime.

\\xa0

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

'

-->

Listed in: Business

Business Storytelling Tips From Six STORYco Leaders

Published: Oct. 8, 2018, 6:01 a.m.
Duration: 46 minutes 47 seconds

Listed in: Business

Rare Story Sighting: Bigfoot in Brilliant Political Ad

Published: Sept. 28, 2018, 10:57 a.m.
Duration: 31 minutes 56 seconds

Listed in: Business

How to Create Memorable Moments that Spark Brand Stories

Published: Sept. 24, 2018, 6:01 a.m.
Duration: 48 minutes 16 seconds

Listed in: Business

How to Engage Your Narrative Mind

Published: Sept. 17, 2018, 4:23 p.m.
Duration: 57 minutes 45 seconds

Listed in: Business

How to Bring Clarity and Energy to Your Personal Brand Story

Published: Sept. 10, 2018, 6:01 p.m.
Duration: 50 minutes 16 seconds

Listed in: Business

How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

Published: Sept. 3, 2018, 6:01 a.m.
Duration: 1 hour 5 minutes 9 seconds

Listed in: Business

#159: How to Share Your Brand Story Through Talk Triggers

Published: Aug. 27, 2018, 6:01 a.m.
Duration: 48 minutes 30 seconds

Listed in: Business

#158: Why Story Listening is More Powerful Than Storytelling

Published: Aug. 20, 2018, 6 a.m.
Duration: 59 minutes 34 seconds

Listed in: Business

#157: Using Journey Maps to Tell Customer and Employee Stories

Published: Aug. 13, 2018, 6 a.m.
Duration: 58 minutes 53 seconds

Understanding consumers\' personas and journeys is critical\\xa0because at the end of the day, brands need to truly connect. Because if you don\'t, you\'re likely losing customers and employees for life.

Any business with customers needs to focus on the journey experience and work to constantly improve it. But customer-centricity needs to be built into the culture of the organization from the start.\\xa0If you\'re not always considering your customers\'\\xa0next step in the sales process (even after they\'ve purchased) and retaining them, then you need a champion for your customer experiences.

Your business leaders and employees should be asking, "How do I make sure that everything we do incorporates the customer and their thinking?"

And, don\'t think that the customer journey ends after a purchase. A customer journey map analyzes all the interactions the customer has with a brand, including emotions, feelings and perceptions throughout every step of the sales process and beyond.

Ultimately, you should connect your brand story to your customers\' stories to elevate, empower, and enlighten them, and hopefully retain them for life.\\xa0Designing customer journeys demonstrates that your business understands what your stakeholders are all about.

Annette Franz is the queen of customer journey mapping. She is the CEO of CX Journey Inc, a boutique customer experience consulting firm. And on this week\'s episode, she will help you frame and design your experiences to provide better journeys for your customers and employees.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#156: How the Purpose-Driven Brand Story Will Propel You and Your Business

Published: Aug. 6, 2018, 6 a.m.
Duration: 54 minutes 41 seconds

Co-founder of China Mist Tea, John Martinson, saw that success firsthand in his very own business. He saw an inconsistency in the market and took advantage of it. Now, fast forward 36 years and China Mist can be found in just about any place that you can dine in.

John has since developed a strong passion for sustainability and finding ways to incorporate it into every aspect of life. In light of his passion for sustainability, he and his son, Neo, are in the midst of a 6,000 mile road trip to spread the message of sustainability.

On today\\u2019s episode of Business of Story, John shares with us how he built his company from the ground up and made it into the purpose-driven, sustainable brand that it is today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

Published: July 30, 2018, 6 a.m.
Duration: 1 hour 3 minutes 5 seconds

But maybe those girls simply aren\\u2019t your ideal customer. It\\u2019s not that you\\u2019re disconnected from them, it\\u2019s that you don\\u2019t know their lingo.

To know someone\\u2019s lingo is to know their values and emotional triggers. And when it comes to your customers, if you\\u2019re not speaking their secret lingo, then you\\u2019re probably leaving sales, margins and loyalty out to dry.\\xa0

Not only is Jeffrey Shaw the king of lingo, but he is also the author of\\xa0LINGO: Discover Your Customer\\u2019s Secret Language and Make Your Business Irresistible. He has truly has mastered the art of identifying and understanding the lingo of your ideal customer.

And on today\\u2019s podcast, he shares how to get into the head and heart of your audience by understanding how they tell themselves their stories. And the hope is that, at the end of it, you too will be the king (or queen) of lingo.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#154: How to Leverage the Natural Forces in Your Business Storytelling

Published: July 23, 2018, 6 a.m.
Duration: 58 minutes 24 seconds

Our guest is Paul Skah,\\xa0 who specializes in the "why" behind what really makes business storytelling work, and the actions you can encourage your audience to take through story marketing.\\xa0

He knows how to engage the psychology of\\xa0decision-making that nudges us to choose washing powder "A" over washing powder "B". This knowledge helps companies sell more, or sell the same products at higher price points. His expertise even ventures into the unknown world of AI and how that will impact our storytelling in the future, which he shares with us on this episode.

Listen now to hear Paul\'s fascinating, scientific approach to brand and business storytelling, and some of the ideal elements formulated in "Goldilocks" conditions\\xa0to help you craft and share stories that have real power to shape your universe (and your customers\' purchase decisions).

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Plus, he shares three tests that ensure you have a good story.

If you want to learn more from Paul, he\'s also the author of three best-selling books (as in "Marketing Book of the Year" best-selling) and a public\\xa0speaker\\xa0sharing his story wisdom\\xa0all over the world. Three chapters of his upcoming book, Narratology, are available for free on his website.

\\xa0

'

-->

Listed in: Business

#153: How to Evolve as a Brand Storyteller

Published: July 16, 2018, 6 a.m.
Duration: 46 minutes 55 seconds

Listed in: Business

#152: How to Make Your First TEDx Talk a Hit

Published: July 9, 2018, 6 a.m.
Duration: 1 hour 4 minutes 45 seconds

Maybe you haven\\u2019t even heard of TEDx, so allow me to explain \\u2013TEDx is a local TED talk event that is put on independently by a member of the community. Just this past March, Jen put on the first ever TEDxGilbert event here in Phoenix.

Sounds easy right? Well it\\u2019s actually no easy task. There\\u2019s more to it than just booking a venue and selling a few tickets. From finding speakers to getting permits, it is easy to feel like you\\u2019re drowning. And no one knows that feeling better than Jen Dille.

In today\\u2019s episode, Jen shares with us what really goes into putting on a TEDx event. And I share what went into delivering my first talk at the TedxGilbert event and all of the trials and tribulations of making both of them a hit.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#151: How to Use the Story CycleTM to Become an Activist Brand

Published: July 2, 2018, 6 a.m.
Duration: 1 hour 7 minutes 33 seconds

Avantpage has been able to really hone in on their brand voice as activists in order to adequately spread their message and motto \\u2013empathy beyond words.

On today\\u2019s show we have Luis Miguel, international translation expert and owner of\\xa0Avantpage, with his director of marketing, Sabra\\xa0Rubentstein.

We have had the opportunity to work with these two over the last couple of years and through that, have gotten to work alongside what I think is one of the strongest brand stories we have been involved with.

They will show you how their business has improved by more than 30% as they found their activist brand voice to differentiate themselves from their competition, and how you can, too.

'

-->

Listed in: Business

#150: What You Can Learn From Red Bulls Virtual Reality Storytelling

Published: June 25, 2018, 1:36 p.m.
Duration: 1 hour 8 minutes 16 seconds

Listed in: Business

#149: How to Make Long-Form Story-Based Ads Work for You with Kylie Slavik

Published: June 18, 2018, 6 a.m.
Duration: 53 minutes 58 seconds

Listed in: Business

#148: How to Find the Energy and Entertainment in Your Business Stories

Published: June 11, 2018, 6 a.m.
Duration: 1 hour 9 minutes 23 seconds

Have you ever sat through a presentation that is packed full of statistics and numbers that it nearly puts you to sleep? We\\u2019ve all been there.

Sometimes, no matter how passionate the presenter actually is, it gets drowned out by all of the numbers and statistics. And that\\u2019s because they are too hung up on the structure of the story rather than the story itself.

Today, Lynn Ferguson,\\xa0self-proclaimed \\u201cEntertainment Mongrel,\\u201d with her eclectic background\\xa0as\\xa0a comedy writer, stand-up comedian,\\xa0playwrite, director, producer and\\xa0sister of the former host of\\xa0The Late\\xa0Late\\xa0Show with Craig Ferguson, helps you go beyond that structure and find the heart and soul in your business storytelling.

Lynn says that in business, it all comes down to honesty. Successful stories come from a place of truth. If you are honest in your storytelling, people will care. It\\u2019s time you embrace your story and use it to dig deep and use your story to your business\\u2019 advantage.

'

-->

Listed in: Business

#147 How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

Published: June 4, 2018, 10:24 p.m.
Duration: 52 minutes 54 seconds

Listed in: Business

#146: How Krispy Kreme Delights its Fans Through Digital Storytelling

Published: May 28, 2018, 6:01 a.m.
Duration: 51 minutes 14 seconds

Any business can hop on Instagram and post a photo of their product in hopes of reaching a customer. But it\\u2019s through storytelling that you give the customer something to really connect with, beyond just that photo.

My mom always said, \\u201cEverything in moderation.\\u201d But when it comes to a brand\\u2019s digital storytelling,\\xa0believe me,\\xa0there is no moderation to be found.

On this week\\u2019s episode, Kelley shows you how the\\xa0doughnut\\xa0giant uses entertaining digital storytelling to connect with 11 million people through branded social media channels to live out the brand\\u2019s mission of bringing joy to fans.\\xa0

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells

Published: May 21, 2018, 6:01 a.m.
Duration: 52 minutes 13 seconds

Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your services or products to potential clients. There is no doubt that storytelling works to connect with people on a primal level and move them to action. Telling your story in an enticing and compelling way is half the battle.

So forget about what you believe your "story" is right now and find your\\xa0scenes: those moments that\\xa0have\\xa0shaped who you are today.\\xa0Our guest today is all about enabling your superpower through embracing the unique scenes that have made you, you.\\xa0\\xa0

Michelle Weinstein knows how to use a story to sell. She\'s an entrepreneur extraordinaire and survivor of the infamous show Shark Tank. Michelle also runs ThePitchQueen.com, where she works with entrepreneurs to teach them how to sell themselves and their services effectively without annoying prospects or driving them away with boring sales pitches.

In this episode, Michelle will show you how to close any deal that comes your way, sell more of your products or services, and turn a NO into \\u201cYES\\u201d so that you can serve more people and make a bigger difference in the world.

It all starts with finding your superpowers, forged from your experiences, moments, and scenes.\\xa0Remember: Compelling storytelling is ALWAYS about the moments.\\xa0Your moments or\\xa0are\\xa0composed of\\xa0your experiences that define your beliefs, which lead to your truth.\\xa0 When you unwrap\\xa0your truth, you\\u2019ll\\xa0find\\xa0your\\xa0superpower.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

Published: May 14, 2018, 6:01 a.m.
Duration: 58 minutes 11 seconds

Listed in: Business

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World

Published: May 7, 2018, 6:01 a.m.
Duration: 54 minutes 47 seconds

Remember, your brand stories are not about what you make, but what you make happen.\\xa0

In 2006, Freya Williams stood in a grocery store staring at the toilet paper aisle. All of that toilet paper in front of her, and she couldn\\u2019t find the one thing she wanted; toilet paper made from recycled materials. It was in that moment that she came to a realization that something needed to change.

Freya\\xa0is now a seasoned brand planner\\xa0who\\u2019s focused her\\xa0career on harnessing the power corporations have to transform the world for the better.\\xa0 Freya, author of\\xa0Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses,\\xa0and CEO of Futerra North America, believes that sustainability should not be something that you sideline in times of economic hardship, but rather something that you lean into and look to for innovation and growth opportunity.

Just look at the mission of Freya\'s organization, Futerra,\\xa0an independent global change agency that helps unlock sustainability as a multi-billion dollar opportunity.

In this episode, Freya Williams explains how the perfect combination of logic and magic in your brand storytelling can quite literally change the world.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

'

-->

Listed in: Business

#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People

Published: April 30, 2018, 6:01 a.m.
Duration: 48 minutes 41 seconds

In this week\'s episode, we\'re sharing ways to create a courageous and compelling business strategy story to take your brand and your people into new, exciting and often scary directions.

Plus, Shawn and his business partner, Mark Schenk, have a new podcast called Anecdotally Speaking, that you\\u2019ll want to add to your library. Because if you want to be a good storyteller, you first must become a good story listener. Their new podcast shows you how through true stories well told.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

'

-->

Listed in: Business

#141: How to Use Small-Batch Brand Storytelling to Connect People with Place

Published: April 23, 2018, 6:01 a.m.
Duration: 59 minutes 58 seconds

Listed in: Business

#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals how he Crafts his Stories

Published: April 16, 2018, 6:01 a.m.
Duration: 38 minutes 27 seconds

Listed in: Business

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

Published: April 6, 2018, 9:58 p.m.
Duration: 56 minutes 52 seconds

Listed in: Business

#138: How to Use StorySpottingTM to Create Irresistible Brand Stories

Published: March 31, 2018, 6:07 p.m.
Duration: 1 hour 8 minutes 58 seconds

Listed in: Business

#137: How to Use Your Personal Stories to Become a Super Connector in Business

Published: March 25, 2018, 6:01 a.m.
Duration: 58 minutes 59 seconds

The universal truth is that running a business without help from friends is impossibly difficult. We have become so dedicated to spreading our name as far as possible, it\'s common for us to forget the true value of these connections.

Our episode today is about reminding ourselves of the humans behind the brand and creating stronger business relationships in our daily lives.

Joining us is Scott Gerber, author of Super Connector: Stop Networking and Start Building Business Relationships that Matter and CEO of the community company.

Scott\\u2019s incredible story of triumph, loss, and building himself back up illustrate the importance of learning from one\\u2019s mistakes and relying on the relationships we have formed. He will show you what form of networking you prefer, how that affects your business and the three key traits of every Super-Connector. Tune in for lessons in creating better business friendships that will last a lifetime.

Become a Master Storyteller

Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story:\\xa0http://bit.ly/getyourbrandstorystraight

Like what you hear?\\xa0Bring Park to\\xa0your next event.

'

-->

Listed in: Business

#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs

Published: March 18, 2018, 6:01 a.m.
Duration: 58 minutes 37 seconds

Listed in: Business

#135: How to Connect Using Comedic Stories in Corporate Communications

Published: March 11, 2018, 7:01 a.m.
Duration: 58 minutes 8 seconds

Listed in: Business

#134: How To Make Your Story Heard on Capitol Hill

Published: March 4, 2018, 7:01 a.m.
Duration: 1 hour 4 minutes 47 seconds

Listed in: Business

#133: How to Simplify Your Brand Story With the 3-1-3 Method

Published: Feb. 25, 2018, 7 a.m.
Duration: 1 hour 8 minutes 56 seconds

There\\u2019s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one.

Your personal brand is the most important of all, and without a proper way to convey yourself and your service, you risk being ignored.

But there are a few simple methods for you to bolster your personal brand by creating a flexible, authentic narrative for sparking interest in any situation. To learn how we\\u2019ve invited the \\u2018black belt of branding\\u2019 to the show.

Ryan Foland is a professional in the art of brand simplification. Founder of InfluenceTree and host of the World of Speakers Podcast.\\xa0Ryan travels the globe to help leaders improve their communications.

I have teamed with Ryan to create a new ebook, The 5 Stages of Grief in Telling Your Business Story, that will launch at Social Media Marketing World during my Business of Story workshop on Wednesday, February 28.

With his innovative 3-1-3 method, Ryan can help you discover and grow your own personal brand. Tune in today and learn how reframing your personal brand can expand your influence, build stronger relationships, and boost your revenue.

Become a Master Storyteller

Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story:\\xa0http://bit.ly/getyourbrandstorystraight

Like what you hear?\\xa0Bring Park to\\xa0your next event.

\\xa0

'

-->

Listed in: Business

#132: How a Virtual Assistant Can Make Your Business Panic Proof

Published: Feb. 18, 2018, 7 a.m.
Duration: 1 hour 13 minutes 22 seconds

Listed in: Business

#131: How to Make Your Brand and Business Stories Retellable

Published: Feb. 11, 2018, 7 a.m.
Duration: 1 hour 2 minutes 26 seconds

Listed in: Business

#130: How to Find the Value in Your Purpose-Driven Brand Story

Published: Feb. 4, 2018, 7:01 a.m.
Duration: 1 hour 8 minutes 9 seconds

Listed in: Business

#129: How to Grow Your Brand and Business Through Your Life Story

Published: Jan. 28, 2018, 7:01 a.m.
Duration: 1 hour 10 minutes 17 seconds

Listed in: Business

#128: The Four Pillars of Story for Microsofts Brand Storytelling

Published: Jan. 21, 2018, 7 a.m.
Duration: 52 minutes 53 seconds

Listed in: Business

#127: The Business Case for Purposeful Brand Storytelling

Published: Jan. 14, 2018, 7 a.m.
Duration: 1 hour 9 minutes 6 seconds

Listed in: Business

#126: How to Tell Your Brand Story on Purpose With Social Media

Published: Jan. 7, 2018, 7 a.m.
Duration: 1 hour 1 minute 57 seconds

Listed in: Business

#125: How to Find Your Story to Create a New Beginning in 2018

Published: Dec. 31, 2017, 7 a.m.
Duration: 57 minutes 35 seconds

Listed in: Business

#124: How to Turn Your Stories of Loss Into an Empowering Legacy

Published: Dec. 24, 2017, 7 a.m.
Duration: 59 minutes 32 seconds

Listed in: Business

#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences

Published: Dec. 17, 2017, 7 a.m.
Duration: 52 minutes 46 seconds

Listed in: Business

#122: How A Hollywood Veteran Saved a Symphony With A Purpose-Driven Brand Story

Published: Dec. 10, 2017, 7 a.m.
Duration: 44 minutes 17 seconds

Listed in: Business

#121: How Blueriver Interactive Found the Flow in Their Brand Story

Published: Dec. 3, 2017, 7 a.m.
Duration: 57 minutes 55 seconds

Today you will learn how the right brand story separates you from the competition and leads your business to the top.

Joining us is my friend Sean Schroeder of blueriver\\u2122. Sean came to us with a brand that was struggling to find its authentic story and market position. And although his team was skeptical, he wanted to try our Story Cycle system.

In this episode, we will discuss the results of his hard work, and howblueriver\\u2122 and its Mura Digital Experience Platform found the flow of its brand story. They landed on a narrative that has always been true toblueriver\\u2122 focused on creating peak customer experiences.

They are now designing their unique category\\xa0in the crowded digital and interactive industry to help them rise above their noisy a commoditized world.

Become a Master Storyteller

Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story, check out:\\xa0https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He\\xa0makes brand stories crystal clear through his proven Story Cycle system\\xa0that works\\xa0every single time that\'s helped\\xa0companies\\xa0grow\\xa0as much as\\xa0400\\xa0percent.\\xa0

International brands Park\'s worked with\\xa0include Hilton, Coca-Cola, Beyer Pharmaceutical,\\xa0Cummins Diesel, American Express,\\xa0American Marketing Association,\\xa0Arizona State University, United States Air Force and dozens more. Learn more about\\xa0working with Park to get your brand story straight.

'

-->

Listed in: Business

#120: The Magic Words That Make Your Business Storytelling More Persuasive

Published: Nov. 26, 2017, 7:01 a.m.
Duration: 58 minutes 58 seconds

But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigmatized group, there needs to be a powerful change. Sales will need to be rebranded as an honest, helpful guide, and this episode will show you how.

Phil Jones has taken the initiative of rebranding the sales process. In a world that is full of big egos and even bigger lies, Phil is bringing simplicity and integrity back into businesses.

He has given over 2,000 presentations on the matter, and his book, Exactly What to Say: The Magic Words for Influence and Impact, focuses on the philosophy and structure of words. To learn how simple conversation tweaks can have major changes in your persuasion ability, all you have to do is say the magic word!\\xa0

Become a Master Storyteller

Grab your free copy of\\xa0The 5 Stages of Grief in Telling YOUR\\xa0Business Story, check out:\\xa0https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He\\xa0makes brand stories crystal clear through his proven Story Cycle system\\xa0that works\\xa0every single time that\'s helped\\xa0companies\\xa0grow\\xa0as much as\\xa0400\\xa0percent.\\xa0

International brands Park\'s worked with\\xa0include Hilton, Coca-Cola, Beyer Pharmaceutical,\\xa0Cummins Diesel, American Express,\\xa0American Marketing Association,\\xa0Arizona State University, United States Air Force and dozens more. Learn more about\\xa0working with Park to get your brand story straight.

'

-->

Listed in: Business

#119: How REIs #OptOutside Campaign Reflects a Powerful Brand Purpose

Published: Nov. 19, 2017, 7:01 a.m.
Duration: 44 minutes 20 seconds

Listed in: Business

#118: How to Become a Storytelling Warrior

Published: Nov. 12, 2017, 7:01 a.m.
Duration: 1 hour 2 minutes 3 seconds

Listed in: Business

#117: How to Balance Your Family and Business Stories to Create Healthy Growth

Published: Nov. 5, 2017, 6:01 a.m.
Duration: 55 minutes 29 seconds

Listed in: Business

#116: How To Use Business Storytelling To Move You From Heretic To Hero

Published: Oct. 29, 2017, 6:01 a.m.
Duration: 51 minutes 24 seconds

Listed in: Business

#115: How to Speak More Creativity in Your Business Storytelling

Published: Oct. 22, 2017, 6:01 a.m.
Duration: 1 hour 3 minutes 45 seconds

Creativity is a critical facet of any organization, yet we are told it\\u2019s something that a special few are gifted with. But what if there was a way to change your thoughts to become more creative? Thinking outside of the box is an invaluable skill, and today\\u2019s guest will show you how to harness your inner creative genius.

Larry Robertson is the bestselling author of A Deliberate Pause: Entrepreneurship and it\\u2019s Moment in Human Progress, and The Language of Man: Learning to Speak Creatively and founder of Lighthouse Consulting.

Larry\\u2019s area of expertise is in helping businesses leaders and innovators find their creative strengths to make their breakthrough ideas come to life. You will learn that there is no \\u2018X-factor\\u2019 in creative growth, creativity is a mindset rather than an action, and that everyone has the capacity to be an innovative genius.

In This Episode, You Will Learn

  • Five simple truths about creativity
  • How to become a more powerful creative force
  • What all successful stories have in common

Key Quotes

\\u201cToday\\u2019s top leaders all agree that the most important skill they have is creativity.\\u201d -\\xa0Larry Robertson

\\u201cThe leaders who are ahead of the game are always asking themselves \\u2018who cares?\\u2019\\u201d -\\xa0Larry Robertson

\\u201cThey think in questions and know that the answer is not the destination. They don\'t instruct, they frame and inspire. They ask a question that is ongoing."\\xa0-\\xa0Larry Robertson

\\u201cMy father said that you always have to take a deliberate pause and think.\\u201d -\\xa0Park Howell

\\u201cWe tend to lead towards predictable, data-packed stories that have minimal impact on our reptilian brains.\\u201d -\\xa0Park Howell

\\u201cIn the grand spectrum of intelligence, IQ score means nothing. We can\'t limit ourselves to what society\\u2019s constructs tell us is a genius.\\u201d\\xa0-\\xa0Park Howell

Mentioned In This Episode

'

-->

Listed in: Business

#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound

Published: Oct. 15, 2017, 6:01 a.m.
Duration: 51 minutes 54 seconds

Listed in: Business

#113: The Secrets to Creating Successful and Profitable Online Courses

Published: Oct. 8, 2017, 6 a.m.
Duration: 1 hour 3 minutes 41 seconds

Listed in: Business

#112: How to Sell Without Feeling Salesy with Your Brand Stories

Published: Oct. 1, 2017, 6 a.m.
Duration: 49 minutes 51 seconds

Listed in: Business

#111: How to Tell Your Story with Immersive Virtual Reality

Published: Sept. 24, 2017, 6:01 a.m.
Duration: 49 minutes 43 seconds

Listed in: Business

#110: Movie Storytelling Secrets To Make Your Business Presentations Epic

Published: Sept. 17, 2017, 6:01 a.m.
Duration: 1 hour 3 minutes 50 seconds

Listed in: Business

#109: How Open Are You To The Impact Your Brand Story Can Make In the World?

Published: Sept. 10, 2017, 4:01 a.m.
Duration: 48 minutes 43 seconds

Listed in: Business

#108: How To Use Story To Connect With The Kid In All Of Us

Published: Sept. 3, 2017, 4:01 a.m.
Duration: 45 minutes 29 seconds

Joining us from Amsterdam is Lucas Keijning, a creative member of the NEMO Science Museum. Lucas\\u2019 job is to make science fun and accessible to people of all ages, and to do this, he appeals to the common factor in us all: the inner kid. Even though we put it away, we all have a childlike mind that wants to explore and understand. By using this discovery mindset, you can craft a powerful story that resonates with any audience.

Lucas is publishing a new children\'s interactive ebook, Mr. and Mrs. Slob,\\xa0complete with all the sound effects you\'d expect with a slobby couple. And the kids are going to love it.

He even got Dutch American comic, Greg Shapiro, to narrate it. Shapiro is famous in the Netherlands for introducing Donald Trump to the Dutch in this video that came out after the election.

Tune into today\'s show and learn how people of all ages can transform into an excited, curious, and fascinated lod again.

In This Episode, You Will Learn

  • How to use your business story to connect with the kid in all of us
  • The importance of testing your stories while trusting your intuition
  • What is your big \\u2018whoopee cushion\\u2019 idea

Key Quotes

  • \\u201cKids are eager to explore how the world works, and I think if you create that same atmosphere for adults, they can become a kid again.\\u201d -\\xa0Lucas Keijning
  • \\u201cKids love finding the border between what they can do and what they can\\u2019t do.\\u201d -\\xa0Lucas Keijning
  • \\u201cWhat we do at Nemo is we try to fascinate people, and we do this by invoking emotions like curiosity and anxiety.\\u201d -\\xa0Lucas Keijning
  • \\u201cIf you have these ideas and you think they might be interesting, go to your audience. Find people to test your idea.\\u201d -\\xa0Lucas Keijning
  • \\u201cTrust your intuition on if something is feasible or interesting. If at the moment it\'s not good enough, might get better if you elaborate on it.\\u201d - Lucas Keijning
  • \\u201cWe\\u2019re all just kids, cloaked in our wrinkled adult selves.\\u201d - Park Howell
  • \\u201cOne of the most powerful emotions we can invoke in people is disgust, and we can do that in a good way.\\u201d -\\xa0Park Howell

Mentioned In The Show

\\xa0

Business Story Strategist, Keynote Speaker and Brand Raconteur

Park Howell is a\\xa0trusted brand story strategist\\xa0and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular\\xa0Business of Story podcast\\xa0helps leaders of purpose-driven organizations\\xa0clarify their stories to grow revenue and amplify their impact.\\xa0Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

\\xa0

'

-->

Listed in: Business

#107: Using Story To Evolve a Dream Job Into Your Dream Life

Published: Aug. 27, 2017, 4:01 a.m.
Duration: 52 minutes 46 seconds

Listed in: Business

#106: How You Can Achieve Hyper Growth With a Simpler Business Story

Published: Aug. 20, 2017, 4:01 a.m.
Duration: 40 minutes 33 seconds

Listed in: Business

#105: How to Connect With Gen. Zs With Your Story Marketing

Published: Aug. 13, 2017, 4:01 a.m.
Duration: 49 minutes 3 seconds

Just as we were starting to learn how to best connect with millennials, a new generation has arrived.

Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert.

Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20\\u2019s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicate to any generation through any major platform. He also has great advice for aspiring entrepreneurs of any age, and understands that the best way to start a business is to start right now!

Tune in today and learn how to best communicate with the smartphone generation.

In This Episode, You Will Learn

  • How to effectively attract Gen Z
  • How to communicate with the smartphone generation
  • Co-creating your own stories through social media

Key Quotes

  • \\u201cAs long as you know your audience, you can connect with them.\\u201d - Jesse Kay
  • \\u201cIf it fails, that\'s okay. Failure is learning.\\u201d - Jesse Kay
  • \\u201cThere are no barriers. Anyone can start anything.\\u201d - Jesse Kay
  • \\u201cYou have to take a hard stance to capture someone\'s attention.\\u201d - Jesse Kay
  • \\u201cYou have to be extreme in your storytelling to catch Gen Z.\\u201d - Park Howell

Mentioned In This Episode

About Business of Story Podcast

The Business of Story is hosted by\\xa0trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

'

-->

Listed in: Business

#104: How to Produce Irresistible Explainer Videos In Your Story Marketing

Published: Aug. 6, 2017, 4:01 a.m.
Duration: 48 minutes 24 seconds

Listed in: Business

#103: Owning Your Origin Story to Make a Personal Impact On the World

Published: July 30, 2017, 4:01 a.m.
Duration: 42 minutes 34 seconds

Listed in: Business

#102: Using the Story Cycle to Tell Your Story on Purpose

Published: July 23, 2017, 4:01 a.m.
Duration: 1 hour 1 minute

About Business of Story Podcast

The Business of Story is hosted by\\xa0trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

'

-->

Listed in: Business

#101: How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

Published: July 16, 2017, 4:01 a.m.
Duration: 46 minutes 58 seconds

Listed in: Business

#100: How to Step Up Your Leadership Game With Storytelling

Published: July 9, 2017, 4:01 a.m.
Duration: 1 hour 4 minutes 2 seconds

Our episode this week is about using your stories to engage people in what you\\u2019re doing. Joshua Spodek can tell you firsthand that this is not rocket science. Joshua is a bestselling author, world-renowned media leadership expert, and a Ph.D. in astrophysicist who has helped both NASA and ESA put satellites into orbit. How\\u2019s that for a resume? Joshua is joining us with his new book, Leadership Step by Step, to discuss how leaders can create a new story that your team can live through, thereby amplifying your impact.

With three powerful exercises and a special freebie, you will have the tools to utilize your leadership storytelling to your highest potential.

In This Show, You\\u2019ll Learn

  • Josh\\u2019s meaningful connection exercise
  • Finding your authentic voice
  • Embracing your inner monolog

Key Quotes

  • \\u201cYou don\\u2019t get strong from reading about lifting weights.\\u201d \\u2013 Josh Spodek
  • \\u201cI think the reason people don\'t do stuff is often not because they don\'t see the value in it, it\'s that they can\\u2019t find motivation. It\'s easier to just keep doing what they\'re doing.\\u201d \\u2013 Josh Spodek
  • \\u201cA meaningful connection is not just a friendly conversation, it\'s also a business-to-business endeavor.\\u201d \\u2013 Josh Spodek
  • \\u201cManagers deal with behaviors, leaders deal with emotions\\u201d - Joshua Spodek
  • \\u201cthe greatest stories we tell are absolute authentic true stories well-told.\\u201d \\u2013 Park Howell
  • \\u201cto be real with it then allows you to find your own true voice and be more authentic and connect on that level.\\u201d \\xa0\\u2013 Park Howell
  • \\u201cEvery great story is really around shaking your protagonist out of status quo.\\u201d \\xa0\\u2013 Park Howell

\\xa0

Mentioned in this episode

Story Marketer Of The Week - Pixar

Disney\\u2019s animation studio, Pixar, recently produced a phenomenal online tutorial for creating stories. Pixar is the studio behind critically acclaimed films such as Toy Story and Finding Nemo, and their use of the story cycle and the hero\\u2019s journey is apparent in each movie.

The storytelling tutorials are available on Khan Academy, and each brilliant and engaging video is taught by one of Pixar\\u2019s own storytelling artists. Do you think this campaign was done to find the next big storyteller for Pixar Studios? That\\u2019s not the point, this series provides an inside look into the workings of world-renowned films. I think those who take the course will experience a deeper connection to the Pixar movies they watch, which I imagine will lead to greater loyalty for the brand. For that Pixar earns my story marker the week.

I think those who take the course will experience a deeper connection to the Pixar movies they watch, which I imagine will lead to greater loyalty for the brand. For that Pixar earns my story marker the week.

\\xa0

About Business of Story Podcast

The Business of Story is hosted by\\xa0trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

'

-->

Listed in: Business

#99: Embracing a Survival Mindset in Your Brand Storytelling

Published: July 2, 2017, 4:01 a.m.
Duration: 1 hour 6 minutes 37 seconds

Listed in: Business

#98: How A Focused Brand Story Will Help You Standout from the Crowd

Published: June 25, 2017, 4:01 a.m.
Duration: 1 hour 6 minutes 10 seconds

For the past 97\\xa0episodes, we have brought you guests from around the world to share their wisdom in crafting a compelling story for your brand. This week, we\\u2019re doing the opposite.

We\\u2019ve invited a long-time listener, Jonathan Barney, founder of Inspired.Service, to demonstrate the ten step story cycle program. Jonathan is a service industry veteran and a young entrepreneur who has bravely volunteered to join us and discuss his story.

In this episode we follow the simple guidelines of our brand storytelling workbook: Own Your Story: Your DIY Guide to Craft And Tell Compelling Brand Stories That Sell,\\xa0and using Jon\\u2019s experiences and motivations, we create a powerful business story.

Join us as we take his incipient business, apply the 10 step story cycle to his work, and produce the beginnings of a strong brand narrative. Learn how you too can own your story.

In This Episode, You\'ll Learn

  • The four-step exercise: identifying your brand\\u2019s place in the market
  • How to apply the ten-step story cycle to your brand
  • Learning to love your antagonists

\\xa0

Key Quotes

  • \\u201cThat story was not a huge thing, but it triggered a passion in him\\u201d \\u2013 Park Howell
  • \\u201cWe want to boil this down to your position in the marketplace. What is your service that nobody else can deliver?\\u201d \\u2013 Park Howell
  • \\u201cWhat you want to do is really understand your audience\\u2019s story.\\u201d \\u2013 Park Howell
  • \\u201cWhat is at stake for my audience? What is it they want?\\u201d - Park Howell
  • \\u201cWho is the hero? It\\u2019s not the brand, it\\u2019s the customer.\\u201d - Park Howell
  • \\u201cSomeone has to be the first monkey shot into space. I\\u2019m glad It was me.\\u201d \\u2013 Jonathan Barney

\\xa0

Mentioned In This Episode

About Business of Story Podcast

The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

'

-->

Listed in: Business

#97: How to Play Bigger and Dominate a Category

Published: June 18, 2017, 4:01 a.m.
Duration: 1 hour 22 seconds

Listed in: Business

#96: Story Tell Like a Boss with Your Vlog

Published: June 11, 2017, 4:01 a.m.
Duration: 50 minutes 33 seconds

Listed in: Business

#95: The Power of the Parable for Your Business

Published: June 4, 2017, 4:05 a.m.
Duration: 49 minutes 31 seconds

Listed in: Business

#94: How Stories Truly Connect Humans In Todays World of False Connectedness

Published: May 28, 2017, 4:01 a.m.
Duration: 59 minutes 4 seconds

Listed in: Business

#93: Life and Death Leadership Storytelling From A Polar Explorer

Published: May 21, 2017, 4:01 a.m.
Duration: 1 hour 6 minutes 22 seconds

Listed in: Business

#92: How to Use Story Marketing to Make Movements Happen

Published: May 14, 2017, 4:01 a.m.
Duration: 50 minutes 34 seconds

Listed in: Business

#91: How To Define Your Most Fascinating Story

Published: May 7, 2017, 4:01 a.m.
Duration: 55 minutes 4 seconds

Listed in: Business

#90: How Stories Drive Epic Performance

Published: April 30, 2017, 4:01 a.m.
Duration: 53 minutes 9 seconds

Listed in: Business

#89: Why You Must Move from Adverbs to Adventures in Your Story Marketing

Published: April 22, 2017, 7:12 p.m.
Duration: 1 hour 7 minutes 5 seconds

Listed in: Business

#88: How 3 Social Media Storytellers Use Video, Visuals, and Vitality in Story Marketing

Published: April 16, 2017, 4:01 a.m.
Duration: 1 hour 2 minutes 50 seconds

Listed in: Business

#87: How a Christmas tree provides the framework for great story marketing

Published: April 9, 2017, 4:01 a.m.
Duration: 58 minutes 14 seconds

Listed in: Business

#86: How to Use Story Marketing to Sell a Ton of Socks

Published: April 2, 2017, 1:34 p.m.
Duration: 46 minutes 18 seconds

Listed in: Business

#85: How to Use Business Storytelling to Fill Your Sales Funnel

Published: March 26, 2017, 4:01 a.m.
Duration: 50 minutes 49 seconds

Listed in: Business

#84: Finding Common Ground With Your Audiences

Published: March 19, 2017, 4:01 a.m.
Duration: 54 minutes 53 seconds

Listed in: Business

#83: How to Give Your Audiences a Story They Cant Resist

Published: March 12, 2017, 5:01 a.m.
Duration: 50 minutes 10 seconds

Listed in: Business

#82: How to Focus Your Story to Grow Your Brand

Published: March 5, 2017, 9:30 a.m.
Duration: 54 minutes 41 seconds

Listed in: Business

#81: Get Vulnerable in Your Stories to Set Your Presentations on Fire

Published: Feb. 26, 2017, 7 p.m.
Duration: 49 minutes 18 seconds

Listed in: Business

#80: How to Call Your Audience to Action Through Storytelling

Published: Feb. 20, 2017, 11 a.m.
Duration: 53 minutes 1 second

Listed in: Business

#79: How to Plan Your Presentations for Effective Results

Published: Feb. 13, 2017, 11 a.m.
Duration: 50 minutes 37 seconds

Listed in: Business

#78: How to Bring Adventure To Your Brand Through Storytelling

Published: Feb. 6, 2017, 11 a.m.
Duration: 50 minutes 2 seconds

Listed in: Business

#77: How to Create Stories to Engage Millennials With Your Brand

Published: Jan. 30, 2017, 11 a.m.
Duration: 52 minutes 45 seconds

Listed in: Business

#76: How to Make Amazing Videos to Tell Your Brand Story

Published: Jan. 23, 2017, 11 a.m.
Duration: 56 minutes 12 seconds

Listed in: Business

#75: Survival of Fittest: Why Darwinism in Storytelling Matters

Published: Jan. 16, 2017, 11 a.m.
Duration: 55 minutes 13 seconds

Listed in: Business

#74: How to Wake Up Your Inner Entrepreneur

Published: Jan. 9, 2017, 11 a.m.
Duration: 55 minutes 3 seconds

Listed in: Business

#73: How Rewriting Your Inner Story Can Change the World

Published: Jan. 2, 2017, 11 a.m.
Duration: 51 minutes 57 seconds

Listed in: Business

#72: Differentiate Your Brand Story by Cultivating Some Wow

Published: Dec. 26, 2016, 11 a.m.
Duration: 57 minutes 30 seconds

Listed in: Business

#71: How Popular Culture Affects the Way We Tell Stories

Published: Dec. 19, 2016, 11 a.m.
Duration: 1 hour 9 minutes 29 seconds

Listed in: Business

#70: How to Rewire Your Mental Patterns to Rewrite a More Powerful Personal Story

Published: Dec. 12, 2016, 11 a.m.
Duration: 1 hour 1 minute 31 seconds

Listed in: Business

#69: Unleash Your Story Creativity With the Power of Improv

Published: Dec. 5, 2016, 11 a.m.
Duration: 54 minutes 20 seconds

Listed in: Business

#68: 3 Big Things You Can Do Right Now to Jumpstart Your Business

Published: Nov. 28, 2016, 11 a.m.
Duration: 45 minutes 17 seconds

Listed in: Business

#67: How to Use Economic Storytelling to Make Your Marketing More Audacious

Published: Nov. 21, 2016, 11 a.m.
Duration: 58 minutes 34 seconds

Listed in: Business

#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump's Narrative Intuition

Published: Nov. 14, 2016, 11 a.m.
Duration: 52 minutes 6 seconds

Listed in: Business

#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling

Published: Nov. 7, 2016, 11 a.m.
Duration: 1 hour 5 minutes 27 seconds

Listed in: Business

#64: Now is the Time to Dive Into Live Video Streaming for Brand Storytelling

Published: Oct. 31, 2016, 10 a.m.
Duration: 58 minutes 19 seconds

Listed in: Business

#63: Three Story Crafting Tips to Build Enterprises and Grow Bigger Businesses

Published: Oct. 24, 2016, 10 a.m.
Duration: 45 minutes 17 seconds

Listed in: Business

#62: 6 Attributes of Compelling Stories that Sell

Published: Oct. 17, 2016, 10 a.m.
Duration: 53 minutes 54 seconds

Listed in: Business

#61: The Four C's to Building Employee Advocacy Through Storytelling

Published: Oct. 10, 2016, 10 a.m.
Duration: 1 hour 1 minute 50 seconds

Listed in: Business

#60: How to Use Brand Story for Crisis Management

Published: Oct. 3, 2016, 10 a.m.
Duration: 59 minutes

Listed in: Business

#59: How to Make Your Brand Story Your Customers Story

Published: Sept. 26, 2016, 10 a.m.
Duration: 1 hour 1 minute 5 seconds

Listed in: Business

#58: How Finding Your Story Can Set You Free

Published: Sept. 19, 2016, 10 a.m.
Duration: 53 minutes 5 seconds

Listed in: Business

#57: How to Inspire Customers to Tell Your Brand Story

Published: Sept. 12, 2016, 10 a.m.
Duration: 47 minutes 3 seconds

Listed in: Business

#56: How 16 Characteristics of Greatness Apply to Storytelling

Published: Sept. 5, 2016, 10 a.m.
Duration: 1 hour 1 minute 32 seconds

Listed in: Business

#55: How to Build a More Human Brand Story

Published: Aug. 29, 2016, 10 a.m.
Duration: 1 hour 6 minutes 53 seconds

Listed in: Business

#54: How to Harness the Visceral Power of Visual Storytelling

Published: Aug. 22, 2016, 10 a.m.
Duration: 1 hour 6 minutes 28 seconds

Listed in: Business

#53: How to Use Archetypes to Create Deeper Customer Connections

Published: Aug. 15, 2016, 10 a.m.
Duration: 58 minutes 41 seconds

Listed in: Business

#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

Published: Aug. 8, 2016, 10 a.m.
Duration: 1 hour 7 minutes 24 seconds

Listed in: Business

#51: How to Create Stories That Resonate

Published: Aug. 1, 2016, 10 a.m.
Duration: 44 minutes 9 seconds

Listed in: Business

#50: The Secret to Developing a Thriving Business

Published: July 25, 2016, 10 a.m.
Duration: 46 minutes 15 seconds

Listed in: Business

#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing

Published: July 18, 2016, 10 a.m.
Duration: 42 minutes 16 seconds

Listed in: Business

#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

Published: July 11, 2016, 9 a.m.
Duration: 48 minutes 20 seconds

Listed in: Business

47: How to Turn Your Side Hustle Into a Fulfilling Career

Published: July 4, 2016, 10 a.m.
Duration: 1 hour 5 minutes 51 seconds

Listed in: Business

#46: How Following Your Bliss Can Lead to Better Business

Published: June 27, 2016, 10 a.m.
Duration: 45 minutes 45 seconds

Listed in: Business

#45: How to Use Story to Create Your Most Successful Self

Published: June 20, 2016, 10 a.m.
Duration: 52 minutes 34 seconds

Listed in: Business

#44: How to Capitalize on Authentic Storytelling

Published: June 13, 2016, 10 a.m.
Duration: 54 minutes 20 seconds

Listed in: Business

#43: Funny Business: Storytelling for the 'Theatre of the Mind'

Published: June 6, 2016, 10 a.m.
Duration: 1 hour 2 minutes 22 seconds

Listed in: Business

#42: Storytelling at Face Value: Visual Stories at Work

Published: May 30, 2016, 10 a.m.
Duration: 47 minutes 17 seconds

Listed in: Business

#41: Your Limitless Storytelling Potential

Published: May 23, 2016, 10 a.m.
Duration: 59 minutes 9 seconds

Listed in: Business

#40: How to Craft Inspirational Stories

Published: May 16, 2016, 10 a.m.
Duration: 59 minutes 2 seconds

Listed in: Business

#39: The Power of Stories, Ceremonies, and Symbols in Your Business

Published: May 9, 2016, 10 a.m.
Duration: 54 minutes 8 seconds

Listed in: Business

#38: How to Create Unbeatable DIY Stories

Published: May 2, 2016, 10 a.m.
Duration: 50 minutes 59 seconds

Listed in: Business

#37: Steal the Show With Your Business Stories

Published: April 25, 2016, 10 a.m.
Duration: 1 hour 8 minutes 56 seconds

Listed in: Business

#36: How to Define Your Brand Position Through Story

Published: April 18, 2016, 10 a.m.
Duration: 54 minutes 18 seconds

Listed in: Business

#35: How to Become a Master Business Storyteller

Published: April 11, 2016, 10 a.m.
Duration: 59 minutes 51 seconds

Listed in: Business

#34: Business Storytelling From a Hollywood Screenwriting Coach

Published: April 4, 2016, 10 a.m.
Duration: 1 hour 8 minutes 2 seconds

Listed in: Business

#33: A Practical Guide to the Story Cycle and Transformational Business Languages

Published: March 28, 2016, 10 a.m.
Duration: 1 hour 4 minutes 12 seconds

Listed in: Business

#32: How to Humanize World-Changing Ideas

Published: March 21, 2016, 10 a.m.
Duration: 1 hour 2 minutes 48 seconds

Listed in: Business

#31: How to Map Your Business Goals to Story Strategy

Published: March 14, 2016, 10 a.m.
Duration: 46 minutes 29 seconds

Listed in: Business

#30: The Brain Science Behind Business Storytelling

Published: March 7, 2016, 11 a.m.
Duration: 59 minutes 17 seconds

Listed in: Business

#29: How to Use Story to Positively Position Your Professional Services Firm

Published: Feb. 29, 2016, 11 a.m.
Duration: 58 minutes 24 seconds

Listed in: Business

#28: Why Your Business Stories Are a Joke (or Should Be)

Published: Feb. 22, 2016, 11 a.m.
Duration: 54 minutes 54 seconds

Listed in: Business

#27: How to Create Business Stories People Actually Care About

Published: Feb. 17, 2016, 11 a.m.
Duration: 51 minutes 42 seconds

Listed in: Business

#26: Create Magnetic Demand With Character Archetypes

Published: Feb. 10, 2016, 11 a.m.
Duration: 58 minutes 14 seconds

Listed in: Business

#25: How to Create Customer Personas for Your B2B Marketing

Published: Feb. 3, 2016, 11 a.m.
Duration: 55 minutes 9 seconds

Listed in: Business

#24: The Heros Journey: Finding Inspiration to Author Brand Stories

Published: Jan. 27, 2016, 11 a.m.
Duration: 38 minutes 15 seconds

Listed in: Business

#23: How to Apply Neuroscience to Business, Teaching, and Storytelling

Published: Jan. 20, 2016, 11 a.m.
Duration: 46 minutes 58 seconds

Listed in: Business

#22: Telling and Selling Your Business Story

Published: Jan. 13, 2016, 11 a.m.
Duration: 46 minutes 36 seconds

Listed in: Business

#21: How to Use Story and Humor to Rise Above Business Jargon

Published: Jan. 6, 2016, 11 a.m.
Duration: 52 minutes 4 seconds

Listed in: Business

#20: Creating an Authentic Brand Story at Swiftpage

Published: Dec. 16, 2015, 11 a.m.
Duration: 51 minutes 2 seconds

Listed in: Business

#19: How to Engage Listeners With Experiential Storytelling With Megan Finnerty

Published: Dec. 9, 2015, 11 a.m.
Duration: 1 hour 1 minute 2 seconds

Listed in: Business

#18: How to Find the Courage to Tell Your Story With Bryan Adams

Published: Dec. 2, 2015, 11 a.m.
Duration: 46 minutes 3 seconds

Listed in: Business

#17: How to Capitalize on Niche Story Markets With Justin Trevor Winters

Published: Nov. 25, 2015, 11 a.m.
Duration: 54 minutes 27 seconds

Listed in: Business

#16: How Empathy Fits Into a Recreated Story Structure With Ron Ploof

Published: Nov. 18, 2015, 11 a.m.
Duration: 44 minutes 1 second

Listed in: Business

#15: Rules for Great Storytelling With Margot Leitman

Published: Nov. 11, 2015, 11 a.m.
Duration: 42 minutes 34 seconds

Listed in: Business

#14: Six Essential Story Tools With Annette Simmons

Published: Nov. 4, 2015, 11 a.m.
Duration: 46 minutes 39 seconds

Listed in: Business

#13: Powering Sustainability Through Story with Bruno Sarda

Published: Oct. 28, 2015, 10 a.m.
Duration: 47 minutes 28 seconds

Listed in: Business

#12: How Data Works to Back Powerful Stories with Keith Quesenberry

Published: Oct. 21, 2015, 10 a.m.
Duration: 38 minutes 48 seconds

Listed in: Business

#11: How To Monitor Your Public Story In Real Time with Josh Ginsberg

Published: Oct. 14, 2015, 10 a.m.
Duration: 39 minutes 26 seconds

Listed in: Business

#10: How to Find Your Secret Story Superpower with Lisa Cron

Published: Oct. 7, 2015, 10 a.m.
Duration: 47 minutes

Listed in: Business

#9: Why Storytelling Is Essential to Science with Randy Olson

Published: Sept. 30, 2015, 10 a.m.
Duration: 39 minutes 3 seconds

Listed in: Business

#8: How to Create An Epic Business Narrative with Lee Gutkind

Published: Sept. 16, 2015, 10 a.m.
Duration: 34 minutes 29 seconds

Listed in: Business

#7: Storynomics: How to Create a Story That Inspires with Robert McKee

Published: Sept. 2, 2015, 10 a.m.
Duration: 46 minutes 36 seconds

Listed in: Business

#6: Why is Storytelling Biologically Important for Survival? With Paul Zak

Published: Aug. 19, 2015, 10 a.m.
Duration: 45 minutes 25 seconds

Listed in: Business

#5: Why We're Storytelling Animals with Jonathan Gottschall

Published: Aug. 5, 2015, 10 a.m.
Duration: 33 minutes 56 seconds

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead\\xa0of what the world thinks with a free trial at\\xa0http://zignallabs.com/story.

'

-->

Listed in: Business

#4: How To Create Brand Rituals Through Story with Zain Raj

Published: July 22, 2015, 10 a.m.
Duration: 48 minutes 53 seconds

Listed in: Business

#3: How to Be a Story Activist with Vincent Stanley

Published: July 8, 2015, 10 a.m.
Duration: 36 minutes 52 seconds

Listed in: Business

#2: Creating Positive Story Loops with Kevin Richardson

Published: July 1, 2015, 10 a.m.
Duration: 38 minutes 40 seconds

Listed in: Business

#1: Winning the Story Wars with Jonah Sachs

Published: June 24, 2015, 4 p.m.
Duration: 37 minutes 4 seconds

Listed in: Business

#0: Why Story, Why Now? with Jay Baer

Published: June 17, 2015, 4 p.m.
Duration: 24 minutes 14 seconds

Listed in: Business